British author Brayfield here expounds on the art of producing popular fiction, focusing on what leads to bestsellerdom. She covers content, research, planning, style, and finding a publisher, illustrating her points with passages from best-selling authors such as Scott Turow and John le Carr. Brayfield wisely emphasizes that successful authors do not produce best sellers without understanding their readers; she even shows the importance of understanding the role of books in readers' lives by including an appendix surveying the habits and preferences of 100 readers from different walks of life. Brayfield's information-packed work will be popular with new writers. Recommended for public libraries.Lisa J. Cihlar, Winfield P.L., Ill.