Better Brochures, Catalogs and Mailing Pieces: A practical guide with 178 rules for more effective sales pieces that cost less.

Better Brochures, Catalogs and Mailing Pieces: A practical guide with 178 rules for more effective sales pieces that cost less.

by Jane Maas

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Overview

Better Brochures, Catalogs and Mailing Pieces: A practical guide with 178 rules for more effective sales pieces that cost less. by Jane Maas


Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable

Product Details

ISBN-13: 9780312077310
Publisher: St. Martin's Press
Publication date: 07/15/1984
Pages: 128
Product dimensions: 6.40(w) x 8.26(h) x 0.32(d)

About the Author


Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.

Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).

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