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For introduction to business courses.
This package includes MyBizLab®.
A better way to learn business.
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
Better Business is is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.
Personalize Learning with MyBizLab.
MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134088506/9780134088501 Better Business Plus MyBizLab with Pearson eText -- Access Card Package, 4/e
Package consists of:
0133920585/ 9780133920581 Better Business, 4/e
0133935485/ 9780133935486 MyBizLab with Pearson eText -- Access Card -- for Better Business, 4/e
|Edition description:||Older Edition|
|Product dimensions:||8.40(w) x 10.80(h) x 0.70(d)|
Table of Contents
About the Authors
New to the Third Edition
Letter from the Authors
PART 1 Looking at the Business Environment
CHAPTER 1 Business Basics
CHAPTER 2 Economics and Banking
CHAPTER 3 Ethics in Business
CHAPTER 4 Business in a Global Economy
MINI CHAPTER 1 Business Law
PART 2 Starting and Structuring a Business
CHAPTER 5 Small Business and the Entrepreneur
CHAPTER 6 Forms of Business Ownership
MINI CHAPTER 2 Constructing an Effective Business Plan
PART 3 Managing a Business and Employees
CHAPTER 7 Business Management and Organization
CHAPTER 8 Motivation, Leadership, and Teamwork
CHAPTER 9 Human Resource Management
CHAPTER 10 Online Business and Technology
CHAPTER 11 Production, Operations, and the Supply Chain
MINI CHAPTER 3 Business Communications
PART 4 Principles of Marketing
CHAPTER 12 Marketing and Consumer Behavior
CHAPTER 13 Product Development and Pricing Strategies
CHAPTER 14 Promotion and Distribution
MINI CHAPTER 4 Finding a Job
PART 5 Principles of Finance
CHAPTER 15 Financing and Tracking Business Operations
CHAPTER 16 Investment Opportunities in the Securities Market
MINI CHAPTER 5 Personal Finance