Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands

by Nicholas Ind (Editor)

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Product Details

ISBN-13: 9780749443993
Publisher: Kogan Page, Ltd.
Publication date: 04/28/2006
Pages: 236
Product dimensions: 6.22(w) x 8.98(h) x 0.66(d)

About the Author


Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).

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"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."—Business Ethics

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