""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing
|Publisher:||Kogan Page, Ltd.|
|Product dimensions:||6.22(w) x 8.98(h) x 0.66(d)|
About the Author
Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).
What People are Saying About This
From the Publisher
"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."Business Ethics