Unload those boring, bullet-riddled slides—and unlock the amazing story buried in your presentation! In BEYOND BULLET POINTS, communications expert Cliff Atkinson shares his innovative three-step system for increasing the impact of your communications with Microsoft PowerPoint. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of the projected media to create a rich, engaging experience. He walks you through his easy-to-use templates, plus 50 advanced tips, to help build your confidence and effectiveness—and quickly bring your ideas to life!
- FOCUS: Learn how to distill your best ideas into a crisp and compelling narrative.
- CLARIFY: Use a storyboard to clarify and visualize your ideas, creating the right blend of message and media.
- ENGAGE:Move from merely reading your slides to creating a rich, connected experience with your audience—and increase your impact!
- Inside!: See sample storyboards for a variety of presentation types—including investment, sales, educational, and training.
|Series:||Business Skills Series|
|Product dimensions:||6.00(w) x 1.25(h) x 9.00(d)|
Table of Contents
About the Author;
Chapter 1: Moving Beyond Bullet Points: A Three-Step Approach;
1.1 Introducing the Scenario;
1.2 Analyzing the Problem;
1.3 Selecting a Strategy;
1.4 Understanding the Three-Step Approach;
1.5 Getting Started;
Chapter 2: Setting the Stage for Your Story in Act I;
2.1 The Beyond Bullet Points Story Template;
2.2 Writing Using Three Ground Rules;
2.3 Act I: Setting Up Your Story;
2.4 Closing the Curtain on Act I;
2.5 10 Tips for Enhancing Act I;
Chapter 3: Fleshing Out Your Story in Acts II and III;
3.1 Introducing Acts II and III;
3.2 Act II: Developing the Action;
3.3 Act III: Framing the Resolution;
3.4 Reading Your PowerPoint Script Aloud;
3.5 Reviewing Your Script with Your Team;
3.6 Lowering the Curtain on Your Story Template;
3.7 10 Tips for Enhancing Your Story Template;
Chapter 4: Preparing and Planning Your Storyboard;
4.1 Introducing the Storyboard;
4.2 Transferring Your Script to PowerPoint;
4.3 Preparing Your Storyboard;
4.4 Planning Your Spoken Words;
4.5 Storyboarding Using Three Ground Rules;
4.6 Rehearsing with Your Headlines;
4.7 10 Tips for Enhancing Your Storyboard;
Chapter 5: Choosing a Design Style for Your Storyboard;
5.1 Designing Using Three Ground Rules;
5.2 Applying a Variety of Design Techniques to Three Slides;
5.3 Choosing a Style;
5.4 10 Tips for Enhancing Your Slides;
Chapter 6: Expanding Your Graphical Options;
6.1 Snapping a Screen Shot;
6.2 Displaying Detailed Numbers;
6.3 Explaining an Idea Using a Diagram;
6.4 Explaining an Idea Across Slides Using a Chart;
6.5 Improving Your Storyboard;
6.6 Rehearsing the Presentation;
6.7 Finalizing the Notes Pages;
6.8 Getting Clearance and Approvals;
6.9 10 Tips for Enhancing Your Slides;
Chapter 7: Bringing Your Story to Life;
7.1 Producing Using Three Ground Rules;
7.2 Removing Distractions;
7.3 Developing a Dialog;
7.4 Improvising Within Constraints;
7.5 Presenting Without Being Present;
7.6 And Now Presenting...;
7.7 10 Tips for Enhancing Your Production;
Aligning with the Research;
Reviewing Mayer’s Research-Based Principles;
Applying Advanced Principles;
Learning More About the Research;
Using the Storyboard Formatter;
Installing the Storyboard Formatter as the Default for New Presentations;
Most Helpful Customer Reviews
Required reading by a professor at my university, I would not have ever picke dup this book just by the title. I have used powerpoint and created powerpoint presentations many times before and believe my technique is still better. I somewhat enjoyed using the template but found it long and strenuous to do. Powerpoint presentations should be used as talking points and not as reading material. Atkinson does a good job stating his point but it does not make for an enjoyable read!
Very little about Powerpont, this book spends it's ink on how to plan a presentation. If you're looking for a reference on Powerpoint, this is not it.
Beyond Bullet Points is not an advertisement for PowerPoint and Atkinson is not a Microsoft shill. In fact, Atkinson's approach is based on nearly 20 years of sound research, mostly from Richard Mayer, a psychology professor at UC Santa Barbara. And if you need another authority, how about Aristotle? Beyond Bullet Points is built on the fact that nearly all people have become bored by PowerPoint. It has been misused and the result is ineffective presentations. Atkinson shows how presenters need to tell a story to their audience. His approach uses the basic story elements of Hollywood movie making, which can be traced back to Aristotle. He explains how writers need to employ ethos, pathos, and logos to make a connection with an audience. I use this book in the courses I teach in the College of Education at Towson University. My students tell me that they are bored by PowerPoint. When they learn to use this approach, they become excited by what they can do. This is not a PowerPoint how-to book. Yet, it uses a clear, step-by-step approach to building a complete presentation. Atkinson offers free storyboard templates to follow the BBP approach. Anyone with basic PC skills can benefit from this book. Beyond Bullet Points shows us how we can use PowerPoint more effectively according to the proven principles of multimedia learning. This book is for everyone who wants their message to be received, not just tolerated. For those who want to read the research behind the book, there is an appendix that explains the principles of multimedia learning.
If you use presentation software on occasion, the book is worth a look. Keep one huge caveat in mind as you read: The book is published by Microsoft Press. Microsoft, of course, makes PowerPoint. Think they might have a motive for trying to stem the anti-PowerPoint tide that is sweeping boardrooms and speaking venues worldwide? As for the book's content, Atkinson's use of a storyboard concept for organizing slides provides an interesting structure to a presentation. Is it right for every occasion? Of course not. And that is where the author's recommendations start to lose credibility. No single approach works every time. Each audience is unique and deserves its own material. The overarching fault in this book is that Atkinson has his default set on using PowerPoint every time. While this is hardly surprising given Microsoft's involvement, it is a dangerous assumption for any speaker. Perhaps slides make sense in a given case, but perhaps not. You need to ask yourself during your preparation phase whether your audience would be best served by your use of a full text speech, an outline, extemporaneous remarks, or, yes, PowerPoint. You should also consider what format best plays to your strengths. If technology tends to frustrate you, you are better off avoiding slides. Atkinson's loyalty to Microsoft's presentation software is so strong he even suggests using slides when you only have five minutes to make your presentation. There is one word for this: Overkill. What's next, loading your 30-second elevator speech onto a PowerPoint presentation you can run on your PDA when attending networking events? In short, if slides make sense for you in a given situation (a big if, in most cases), Atkinson's design tips can prove useful. Just be careful to ask yourself that bottom line question first: Are you using the right medium to reach your audience?