Mike Janover
"To become relevant, you need to engage your customers. Beyond Buzz is a practical guide on how to develop conversational marketing techniques in today's consumer-driven world. A must read for today's brand builders."--(Mike Janover, Vice-President of Marketing, CNET)
Walter J. Carl
"The Cluetrain Manifesto was a call for corporations to wake up to the global conversations about them, and potentially with them. In Beyond Buzz, Lois Kelly gives corporations the practical tools to answer that call."--(Walter J. Carl, Ph.D., Assistant Professor, Department of Communication Studies, Northeastern University)
Laura Stanton
"Lois Kelly shows us how to have meaningful conversations with our customers in a practical no-nonsense way. The dialogue about our brands is now in the consumer's hands. If we are going to influence that dialog as marketers, we have to change the way we think about our messages. I found this book insightful and practical."--(Laura Stanton, Director of Marketing, Dunkin' Brands Inc.)
Peg Culotta Kates
"Beyond Buzz is filled with no nonsense, straightforward, and - heaven help us! - hype-free advice for marketing professionals on how to tell a story well. Kudos to Ms. Kelly for reminding me of why I got into this field in the first place - to connect those who want to tell a story to those with whom they want to share the story . . . and to help them tell it in a meaningful, respectful, relevant, and passionate way."--(Peg Culotta Kates, Director, SAP Global Public Services)
Kevin J. Clancy
"This is an amazing book, a must read for every marketing manager interested in improving ROI. Stimulating, informative, lively, beautifully written, it's loaded with more insights per page than any marketing book I've read. I love it."--(Dr. Kevin J. Clancy, chairman and CEO of Copernicus, and author of the best selling Counterintuitve Marketing and The Marketing Revolution.)
