Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

by Todd Zenger


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Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value by Todd Zenger

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive—that knowledge is baked into your stock price.

The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages.

This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value.

In Beyond Competitive Advantage , strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations.

Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

Product Details

ISBN-13: 9781633690004
Publisher: Harvard Business Review Press
Publication date: 06/14/2016
Pages: 224
Sales rank: 729,119
Product dimensions: 6.10(w) x 9.30(h) x 0.90(d)

About the Author

Todd Zenger is the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah and holds the University of Utah designation as a Presidential Professor. Zenger is a global expert on topics of corporate strategy, strategic leadership, and organization design. He has lectured widely on these topics to academic audiences at most of the world’s leading business schools, and his work has been broadly published in the leading academic journals in management and strategy.

Table of Contents

Preface ix

Introduction 1

Part 1 Creating the Corporate Theory

Chapter 1 Foresight, Insight, and Cross-Sight 19

Chapter 2 The Uniqueness Imperative 45

Chapter 3 Moral Hazard or Market for Lemons? 71

Part 2 Putting Value Together

Chapter 4 Make or Buy? 99

Chapter 5 Shaping External Relationships 117

Part 3 Mobilizing for Value

Chapter 6 The Dynamic Design of the Organization 143

Chapter 7 Leading the Corporate Theory 167

Notes 181

Index 193

Acknowledgments 203

About the Author 207

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