Beyond MaxiMarketing: The New Power of Caring and Daring

Beyond MaxiMarketing: The New Power of Caring and Daring

by Stan Rapp

Hardcover

$21.95

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

Beyond MaxiMarketing: The New Power of Caring and Daring by Stan Rapp

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring, " including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

Product Details

ISBN-13: 9780070513433
Publisher: McGraw-Hill Companies, The
Publication date: 11/01/1993
Pages: 319

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews