Big Billion Startup: The Untold Flipkart Story

Big Billion Startup: The Untold Flipkart Story

by Mihir Dalal

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Overview

The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.
IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began
as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the
virtues of technology.
Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names,
from Jeff Bezos, Satya Nadella, Sundar Pichai
to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals
had forged.
Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup
is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.



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Product Details

ISBN-13: 9781529041552
Publisher: Pan Macmillan
Publication date: 10/06/2019
Sold by: Barnes & Noble
Format: NOOK Book
File size: 1 MB

About the Author

Mihir Dalal is a journalist with Mint, from where he has covered Flipkart and other internet businesses for more than five years.
He previously worked at Reuters and CNBC TV18. Mihir was born and brought up in Bombay and currently lives in Bangalore, where he has spent most of his professional life. Big Billion Startup
is his first book.

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