The Big Book of Green Design

The Big Book of Green Design

by Suzanna MW Stephens, Stephens


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The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new “anti-packaging” trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a “see what your colleagues are doing” idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.

Product Details

ISBN-13: 9780061757990
Publisher: HarperCollins Publishers
Publication date: 11/17/2009
Pages: 384
Product dimensions: 8.68(w) x 11.26(h) x 1.25(d)

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Big Book of Green Design 4.7 out of 5 based on 0 ratings. 3 reviews.
PanchoGonzalez More than 1 year ago
All those who works in design or advertising are exposed to create green ideas. Global warming, pollution, contamination, etc, are causes that firms have taken and get into their marketing plans. This single book runs from logotypes to guerrilla actions that really inspire creatvity: brochures, take ones, green campaigns, packaging, digital, mailing, everything to see if you're looking for a green idea. And of course, is made in recycled paper!!
gwalt More than 1 year ago
Very inspirational! Great green ideas for the creative block moments.
Anonymous More than 1 year ago