Go ahead, be skeptical about big data. The author wasat first.
When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.
Now, in clear, conversational language, Davenport explains what big data meansand why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.
This book will help you understand:
Why big data is important to you and your organization
What technology you need to manage it
How big data could change your job, your company, and your industry
How to hire, rent, or develop the kinds of people who make big data work
The key success factors in implementing any big data project
How big data is leading to a new approach to managing analytics
With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunitiesfrom improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
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|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.30(w) x 9.40(h) x 1.00(d)|
About the Author
Thomas H. Davenport is a world-renowned thought leader on business analytics and big data, translating important technological trends into new and revitalized management practices that demonstrate the value of analytics to all functions of an organization. He is the President’s Distinguished Professor of Information Technology and Management at Babson College, a fellow of the MIT Center for Digital Business, cofounder and Director of Research at the International Institute for Analytics, and a senior adviser to Deloitte Analytics. Davenport is the author or coauthor of seventeen books, including the bestselling Competing on Analytics, as well as the author of dozens of articles for Harvard Business Review.
Table of Contents
1 Why Big Data Is Important to You and Your Organization 1
2 How Big Data Will Change Your Job, Your Company, and Your Industry 31
3 Developing a Big Data Strategy 59
4 The Human Side of Big Data 85
5 Technology for Big Data s 113
6 What It Takes to Succeed with Big Data 135
7 What You Can Learn from Start-Ups and Online Firms 153
8 What You Can Learn from Large Companies: Big Data and Analytics 3.0 175
Appendix: Big Data Readiness Assessment Survey 205
About the Author 229