The Big Thirst: The Secret Life and Turbulent Future of Water

The Big Thirst: The Secret Life and Turbulent Future of Water

by Charles Fishman


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Product Details

ISBN-13: 9781439102077
Publisher: Free Press
Publication date: 04/12/2011
Pages: 400
Product dimensions: 6.10(w) x 9.00(h) x 1.30(d)

About the Author

Charles Fishman is the author of The Wal-Mart Effect, a New York Times, Wall Street Journal, and Business Week bestseller, as well as a finalist for the Goldman Sachs-“Financial Times” Business Book of the Year award in 2006. Fishman is a former metro and national reporter for The Washington Post. Since 1996, he has worked for the innovative business magazine Fast Company. He has won numerous awards, including twice winning UCLA’s Gerald Loeb Award for outstanding business writing, the most prestigious award in business journalism. His story about bottled water, “Message in a Bottle,” was a finalist for the 2008 Gerald Loeb Award for magazine writing, and a finalist for New York’s Deadline Club Award for magazine writing.

Table of Contents

1 The Revenge of Water 1

2 The Secret Life of Water 25

3 Dolphins in the Desert 51

4 Water Under Water 88

5 The Money in the Pipes 112

6 The Yuck Factor 145

7 Who Stopped the Rain? 182

8 Where Water Is Worshipped, but Gets No Respect 218

9 It's Water. Of Course It's Free 265

10 The Fate of Water 293

Afterword 315

Notes 327

Water Measurements of All Kinds 385

Acknowledgments 386

Index 389

Reading Group Guide 405

What People are Saying About This

From the Publisher

"A timely warning about the dwindling global water supply." —-Kirkus

Reading Group Guide

Reading Group Guide


1. The Big Thirst describes a whole range of qualities of water—from the way it feels to us, and the impact it has on us emotionally, to the unusual and surprising ways companies and farmers use it, to the work and complexity necessary to get our water to us. What did you learn about water, or about how human beings use water, that surprised you most?

2. The Big Thirst devotes a lot of space to describing water's molecular and chemical nature and its "hidden" impact—water is what makes your microwave oven work, water is what allows the continents to move and the space shuttle to be launched, water is the only substance we use routinely that was delivered from space in exactly the form it's still in.

    What's the point of all this? Does knowing the backstory of water help you understand more practical water issues? Why do you think Charles Fishman decided it was important to write about water in this way, as if water were a character in the book?

3. Many places in the U.S. and the developed world facing water scarcity could solve their water problems by building either a seawater-desalination plant or a plant to clean and sanitize wastewater and return it to the drinking-water supply.

    Imagine that you are an elected official having to choose between these two solutions. Which would you choose? How would you go about researching and making the choice?

    Would you put aside your own research and decision if your constituents strongly objected to one source of water or the other?

    Do you think you would be able to persuade skeptical citizens that reuse water is safe?

    Why do Americans somehow think that drinking cleaned- up seawater is more palatable than drinking cleaned-up city wastewater?

4. Since the hardcover edition of The Big Thirst was written, the drought in Australia that Fishman wrote about has ended dramatically, with so much rainfall that Australia went directly from drought to flooding.

    Most parts of Australia that were in crisis two years ago now have enough water again. Does that change the lessons from Australia's struggle to remake its society to rely on less water— for Australia? for the rest of the world?

5. Throughout The Big Thirst, Fishman returns to the idea that water is too inexpensive. At one point, he writes, "If you had to pick one thing to fix about water, one thing that would help you fix everything else—scarcity, unequal distribution, misuse, waste, skewed priorities, resistance to reuse, shortsighted exploitation of natural resources—that one thing is price. The right price changes how we see everything else about water." (p. 291)

    Do you agree?

    If water should be priced more fairly, how would you go about doing that? What would you do with the fresh revenue from more expensive water? Is there a way of increasing the price of water without hurting poor people, without increasing the price of every product that relies on water?

6. One of the most important "sources" of water is conservation. If cities can teach their residents, and their corporate customers, to use less water, they can create the ability to add more residents and more economic activity without having to add more water.

    One place that has done this dramatically is Las Vegas. But Las Vegas also has very strict water rules—the city regulates everything from the kind of hose nozzle you can use to wash your car to whether or not you can have a front lawn.

    Would you be comfortable living with these kinds of water rules? Would they make sense in your community, even if it isn't as dry as Las Vegas?

    Did the set of rules and practices that Las Vegas imposed to change water habits inspire any ideas for a different set of wateruse rules in your own community?

7. Many people visit a place like Las Vegas—all those golf courses and resorts and subdivisions in the desert—and simply think, "There shouldn't be a city here. This is kind of crazy. Why don't they do a better job of limiting growth?"

    And some conservationists and water policy experts think water officials in a dry community should shape public policies that use water limits to slow or stop growth.

    Should the availability of water be a factor in determining how fast a community should grow or how big a city should be?

    If a city wanted to use water scarcity as a tool to help manage growth, what kinds of rules and laws would it write?

8. Plenty of places in the U.S., and around the world, have ample water resources. Is there any value in "conserving" water, or creating water awareness, in communities that have abundant water?

    How would you make the case for smart water use to citizens in a community where the water supply itself isn't under any pressure?

    Are there other issues besides simple availability that ordinary people should be paying attention to?

9. As you were reading The Big Thirst, did you find yourself thinking about water differently as you went about your day-to-day tasks? In what ways? Fishman says in The Big Thirst that simply paying attention to water changes your attitude and behavior. Have you found that?

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Big Thirst 3.8 out of 5 based on 0 ratings. 17 reviews.
JEABII More than 1 year ago
This book is a must read for anyone who has given more thought to water beyond the tap. I think it is important enough to have order copies to give to several elected officials
FredB on LibraryThing 10 months ago
The author visits a number of places to talk about how they use water.One example is Las Vegas, NV. This city is set in the driest area of the US. Its water is supplied out of Lake Mead, which, at least until this year, has been steadily drying up. Thus they have had to learn a whole new way of dealing with water, paying people to tear out their lawns, pumping treated wastewater back into the lake, outlawing car washing, etc.Other examples of places the author has visited are Toowoomba and Perth in Australia, Atlanta, New Delhi and Mumbai in India, and a microchip plant in Vermont.This is a very well-written book. The examples the author has chosen to illustrate his points are very instructive. In the end, he calls for a new look at how we use and pay for water. We tend to take our water systems for granted in the west, and underinvest in them assuming the water will always be there. The result, a few years down the road, could be conflicts and shortages. A harbinger of this is the conflict between Georgia, Florida and Alabama over the Chattahoochee River and the water in Lake Lanier. India is an extreme example of this. When the British left in 1947, it had good modern municipal water systems. Nowadays, because of a lack of attention, its water systems only provide water a small part of the time, and the water they do provide is contaminated and completely undrinkable.
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Wheres the herb patch?
Anonymous More than 1 year ago
Wow, cool