Bigger Than the Widget: Building Meaningful Customer Relationships By Going Beyond Your Product

Bigger Than the Widget: Building Meaningful Customer Relationships By Going Beyond Your Product

by Jeffrey W. Taylor

NOOK Book(eBook)

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Overview

Bigger Than the Widget: Building Meaningful Customer Relationships By Going Beyond Your Product by Jeffrey W. Taylor

The world has changed. Companies can no longer be dependent on their products and services to build meaningful and sustainable customer relationships. They need to be bigger...Bigger Than The Widget. This book is just a widget. To be bigger it has to be more than the words. All proceeds from the sale of the book will go to The V Foundation for Cancer Research. We can make a difference, even if it is just one widget at a time!

Product Details

ISBN-13: 9781105330261
Publisher: Lulu.com
Publication date: 12/07/2011
Sold by: LULU PRESS
Format: NOOK Book
File size: 277 KB

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