Bigwig Briefs: Guerrilla Marketing - the Best of Guerrilla Marketing

Bigwig Briefs: Guerrilla Marketing - the Best of Guerrilla Marketing

by Jay Levinson

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Overview

Bigwig Briefs: Guerrilla Marketing - the Best of Guerrilla Marketing by Jay Levinson

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.

Product Details

ISBN-13: 9781587620676
Publisher: Aspatore Books
Publication date: 03/28/2002
Series: Bigwig Briefs Series
Pages: 124
Product dimensions: 5.50(w) x 8.30(h) x 0.50(d)

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