Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.
|Publisher:||The University of North Carolina Press|
|Product dimensions:||6.12(w) x 9.25(h) x 1.00(d)|
About the Author
John G. Turner is assistant professor of history at the University of South Alabama.
Table of Contents
Chapter 1. God May Choose a Country Boy
Chapter 2. Campus Ministry at America's "Trojan Horse"
Chapter 3. Sibling Rivalries
Chapter 4. The Conservative Impulses of the Early 1960s
Chapter 5. The Jesus Revolution from Berkeley to Dallas
Chapter 6. The Evangelical Bicentennial
Chapter 7. America and the World for Jesus
Chapter 8. Kingdoms at War
What People are Saying About This
[An] important, well-written, and thoroughly researched book. . . . Highly recommended.Choice
A meticulous and well-documented account of Bill Bright and Campus Crusade for Christ. . . . Invaluable for investigating the history of this organization.Library Journal
Turner's deeply researched narrative belongs on the shelf of anyone thinking and writing about evangelicalism in the public square. . . . This book is indispensable.Books and Culture
John G. Turner's insightful and accomplished Bill Bright and the Campus Crusade for Christ makes an important contribution to the study of American evangelicalism, filling a large gap in the current literature. What is more, Turnerthrough vibrant writing and admirable researchnicely captures the intersection of religious pluralism, media culture, and post-1945 conservatism.Jason C. Bivins, North Carolina State University
This book contains many virtues, including Turner's meticulous attention to the larger historical setting. At every point, he deftly weaves the story into the wider tapestry of post-World War II American social, cultural, and intellectual history.Grant Wacker, Duke University
"[A]n important contribution to the study of American evangelicalism, filling a large gap in the current literature."--(Jason C. Bivins, North Carolina State University)