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Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

by John G. Turner

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Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.

Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

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Product Details

ISBN-13: 9780807889107
Publisher: The University of North Carolina Press
Publication date: 11/30/2009
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 304
File size: 4 MB

About the Author

John G. Turner is assistant professor of history at the University of South Alabama.

Table of Contents


Chapter 1. God May Choose a Country Boy
Chapter 2. Campus Ministry at America's "Trojan Horse"
Chapter 3. Sibling Rivalries
Chapter 4. The Conservative Impulses of the Early 1960s
Chapter 5. The Jesus Revolution from Berkeley to Dallas
Chapter 6. The Evangelical Bicentennial
Chapter 7. America and the World for Jesus
Chapter 8. Kingdoms at War

What People are Saying About This

From the Publisher

A thought-provoking glimpse into the trajectory of modern evangelicalism.—Publishers Weekly

Turner's deeply researched narrative belongs on the shelf of anyone thinking and writing about evangelicalism in the public square. . . . Indispensable.—Christianity Today

An honest account of one of the fastest growing and most influential religious movements of the last half century.—Christian Century

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