Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America

by John G. Turner

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Overview

Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.

Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

Product Details

ISBN-13: 9780807889107
Publisher: The University of North Carolina Press
Publication date: 11/30/2009
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 304
File size: 4 MB

About the Author

John G. Turner is assistant professor of history at the University of South Alabama.

Table of Contents

Contents

Acknowledgments
Introduction
Chapter 1. God May Choose a Country Boy
Chapter 2. Campus Ministry at America's "Trojan Horse"
Chapter 3. Sibling Rivalries
Chapter 4. The Conservative Impulses of the Early 1960s
Chapter 5. The Jesus Revolution from Berkeley to Dallas
Chapter 6. The Evangelical Bicentennial
Chapter 7. America and the World for Jesus
Chapter 8. Kingdoms at War
Conclusion
Notes
Bibliography
Index

What People are Saying About This

From the Publisher

[An] important, well-written, and thoroughly researched book. . . . Highly recommended.—Choice



A meticulous and well-documented account of Bill Bright and Campus Crusade for Christ. . . . Invaluable for investigating the history of this organization.—Library Journal



Turner's deeply researched narrative belongs on the shelf of anyone thinking and writing about evangelicalism in the public square. . . . This book is indispensable.—Books and Culture



John G. Turner's insightful and accomplished Bill Bright and the Campus Crusade for Christ makes an important contribution to the study of American evangelicalism, filling a large gap in the current literature. What is more, Turner—through vibrant writing and admirable research—nicely captures the intersection of religious pluralism, media culture, and post-1945 conservatism.—Jason C. Bivins, North Carolina State University



This book contains many virtues, including Turner's meticulous attention to the larger historical setting. At every point, he deftly weaves the story into the wider tapestry of post-World War II American social, cultural, and intellectual history.—Grant Wacker, Duke University

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