Bite the Dog: Build a PR Strategy To Make News That Matters

Bite the Dog: Build a PR Strategy To Make News That Matters

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Product Details

ISBN-13: 9781946533241
Publisher: ROAR
Publication date: 02/28/2018
Pages: 180
Sales rank: 893,173
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Gary Schneeberger's three decades in journalism and public relations fuel his passion for, and success in, strategic marketing and communications. As founder and president of ROAR, he helps individuals and organizations build a PR strategy to make news that matters. Let the master trainer transform you into a newsmaking superhero ... and show you how to effectively Bite the Dog.

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