How do I start a business" Should I lower my price point or give away new products for free online" How do I compete when my goods, services, or business modal might be duplicated" Can social media really blast my business into the stratosphere"
In this savvy, 21st-century guide, 30-year-old entrepreneur Dante Lee shows how to turn passion into profit. He dares to ask the hard questions that every entrepreneur will face on the road to success. So, whether you're a weekend entrepreneur or a career-changing professional, Lee's motto applies: "Don't be a worrier, be a warrior."
Black Business secrets challenges you to develop the entrepreneurial mind-set and real-life skills that African American business owners must master to compete in a world where most new companies fail within three years. Lee focuses his entrepreneurial lens on subjects like separating black business facts from fiction, building your entrepreneurial muscles with a real business plan, developing brand-building best practices, and discovering if you have what it takes to endure short-term failure to achieve long-term success. Filled with practical insights, empowering examples, and real-life strategies that work, Black Business Secrets is the perfect success coach for today's entrepreneur.
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About the Author
Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.
Most Helpful Customer Reviews
I found this book to be very insightful and informative. Reading this book helped me to realize there are many obstacles in running your own business that can be avoided by carefully planning and making sure your company can sustain growth sufficiently.