Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies. 2nd Edition

Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies. 2nd Edition

by Philip Shelper

Paperback(Edition)

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Overview

Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience.

Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and features:


  • the basics of blockchain and cryptocurrencies
  • the history of loyalty currencies
  • a world-first blockchain loyalty research project
  • interviews with blockchain loyalty companies
  • the essentials of running an Initial Coin Offering
  • business models including tax and legal considerations
  • blockchain marketing and gamification basics
  • enterprise-level applications by major loyalty programs
  • an overview of blockchain loyalty technology


PHILIP SHELPER has over 13 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia’s leading loyalty management consultancy, Loyalty & Reward Co. Phil is an Advisory Board member of the Australian Loyalty Association. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.

Product Details

ISBN-13: 9780648353539
Publisher: Loyalty & Reward Co
Publication date: 04/02/2019
Edition description: Edition
Pages: 188
Product dimensions: 5.98(w) x 9.02(h) x 0.40(d)

Table of Contents

Introduction

Chapter 1: What is Blockchain and Cryptocurrency?

Chapter 2: A Short History of Loyalty Program Currencies

Chapter 3: Cryptocurrency Loyalty Program Advantages and Challenges

Chapter 4: Loyalty 101

Chapter 5: Blockchain Loyalty Research

Chapter 6: Using Cryptocurrencies to Power a Loyalty Program

Chapter 7: The Cryptotoken Loyalty Program Commercial Model

Chapter 8: Cryptotoken Loyalty Program Tax and Legal Considerations

Chapter 9: Blockchain Gamification

Chapter 10: Running a Cryptotoken ICO

Chapter 11: Crypto Trading

Chapter 12: Cryptotoken Loyalty Analytics and Member Lifecycle Management

Chapter 13: Cryptotoken Loyalty Program Technology

Chapter 14: Enterprise Blockchain Loyalty Solutions

Chapter 15: Blockchain Marketing

Chapter 16: It’s All About Decentralisation

Conclusion

Appendix: Experiences from the Field: Unify Rewards - A Cryptocurrency Loyalty Program

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