A complete update to the ultimate reference guide on blogging basics!
The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.
- Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
- Helps new bloggers become active and productive members of the blogging community
- Provides vital information for both hobby bloggers and those who want to build a career around blogging
Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
About the Author
Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com.
Table of Contents
Book I: Joining the Blogosphere 7
Chapter 1: Joining the Blogosphere 9
Chapter 2: Preparing to Start and Write a Blog 29
Chapter 3: Blogging Basics 43
Chapter 4: Blogging Rules and Ethics 65
Book II: Niche Blogging 79
Chapter 1: Understanding Niche Blogging 81
Chapter 2: Benefi ting from a Niche Blog Approach 95
Chapter 3: Choosing Your Niche 105
Chapter 4: Writing for Your Niche 127
Book III: Corporate and Business Blogging 147
Chapter 1: Starting a Business Blog 149
Chapter 2: Developing a Business Blog Marketing Plan 175
Chapter 3: Choosing Business Bloggers 195
Chapter 4: Writing a Business Blog 213
Chapter 5: Keeping Yourself and Your Company out of Trouble 225
Book IV: Choosing a Blogging Application 239
Chapter 1: Choosing a Blogging Application 241
Chapter 2: Finding the Right Blogging Application 251
Chapter 3: Taking a Look at WordPress 269
Chapter 4: Using Google Blogger 299
Chapter 5: Understanding TypePad 327
Chapter 6: Blogging with Tumblr 355
Book V: Blogging Tools 375
Chapter 1: Search Engine Optimization 377
Chapter 2: Measuring Blog Performance 393
Chapter 3: Editing and Finding Images 409
Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427
Chapter 5: Blogging on the Go 441
Chapter 6: Creating a Podcast 451
Chapter 7: Creating a Vlog 469
Book VI: Promoting and Growing Your Blog 485
Chapter 1: Secrets to Blogging Success 487
Chapter 2: Building Community 495
Chapter 3: Social Networking 503
Chapter 4: Social Bookmarking 517
Chapter 5: Inviting or Being a Guest Blogger 529
Chapter 6: Hosting Blog Contests 539
Book VII: Making Money from Your Blog 551
Chapter 1: Blog Advertising 101 553
Chapter 2: Publishing Contextual Ads 561
Chapter 3: Using Text Link Ads 575
Chapter 4: Placing Impression Ads 583
Chapter 5: Making Money with Affi liate Advertising 589
Chapter 6: Publishing Sponsored Reviews and Paid Posts 603
Chapter 7: Merchandising for Profit 613
Chapter 8: Displaying Ads in Your Blog’s Feed 621
Chapter 9: Selling Ad Space Directly 629
Chapter 10: Benefi ting from Indirect Monetization Opportunities 641
Book VIII: Microblogging with Twitter 649
Chapter 1: Getting the Short Story with Microblogging 651
Chapter 2: Getting Started with Twitter 659
Chapter 3: Getting More out of Twitter 679
Chapter 4: Using Third-Party Twitter Applications 699
Blogging Benefits Revealed
The Evolution of Blogging from an Online Diary to a Powerful Business Tool
When blogs first joined the social web landscape in the 1990s, they were viewed as little more than online diaries. Today, blogging has become a powerful tool for journalism, though leadership, communications and business growth. In fact, there is room for everyone in the blogosphere, and each blogger has his or her own reasons for blogging as well as his or her own goals for that blog.
Blogging for Fun
People around the world and of all ages write blogs simply for fun. Whether they blog to entertain others, as a personal creative outlet, to connect with friends and family across long distances, or to connect with new people across the globe, there are few barriers to entry to the world of blogging. Start a free blog using a tool like Blogger.com or WordPress.com and play around with the tools available to you. You've got nothing to lose!
Blogging for Networking and Exposure
Many people write blogs to build relationships with people who can help them develop broader recognition or establish their reputation as an expert within their careers or industries. Blogging makes it easy to communicate with like-minded people. With Google, LinkedIn and Facebook being three of the first tools people look to when they research a potential employee, employer, business partner, consultant, and so on, it's imperative that you leverage blogging and the cross-promotional opportunities of the social web to build your online reputation.
Blogging for Business
Everyday more and more businesses start blogs to directly and indirectly build their brands and market their products and services. Companies such as Zappos, Southwest Airlines, Google, and many more have leveraged their business blogs to sell products, generate publicity, build consumer relationship, clear up confusion or erroneous information, and ultimately, build their brands and businesses in the long-term.
Chances are, your consumers are already using the social web. Your business needs to be there, too, or you're missing out on a huge opportunity to connect with them where they're already spending time.
Blogging for Money
Everyone can make money from blogging. In fact, many bloggers have turned their blogs into full-time careers generating full-time income streams. Whether you use your blog as a catalyst to start a new career as a paid professional blogger for other businesses and blogs or you
monetize your own blog using ads, sponsored reviews, and so onyou can make money directly and indirectly from your blogging activities. Experiment with various monetization tools and techniques and pursue those that generate the income you need without negatively affecting the user experience on your blog. The last thing you want to do is sacrifice long-term readership for short-term gain.