Blogging All-in-One For Dummies

Blogging All-in-One For Dummies

by Susan Gunelius

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Product Details

ISBN-13: 9781118299449
Publisher: Wiley
Publication date: 07/31/2012
Series: For Dummies Series
Pages: 768
Sales rank: 221,312
Product dimensions: 7.40(w) x 9.20(h) x 1.70(d)

About the Author

Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com.

Table of Contents

Introduction 1

Book I: Joining the Blogosphere  7

Chapter 1: Joining the Blogosphere 9

Chapter 2: Preparing to Start and Write a Blog 29

Chapter 3: Blogging Basics 43

Chapter 4: Blogging Rules and Ethics 65

Book II: Niche Blogging  79

Chapter 1: Understanding Niche Blogging 81

Chapter 2: Benefi ting from a Niche Blog Approach 95

Chapter 3: Choosing Your Niche 105

Chapter 4: Writing for Your Niche 127

Book III: Corporate and Business Blogging  147

Chapter 1: Starting a Business Blog 149

Chapter 2: Developing a Business Blog Marketing Plan 175

Chapter 3: Choosing Business Bloggers 195

Chapter 4: Writing a Business Blog 213

Chapter 5: Keeping Yourself and Your Company out of Trouble225

Book IV: Choosing a Blogging Application  239

Chapter 1: Choosing a Blogging Application 241

Chapter 2: Finding the Right Blogging Application 251

Chapter 3: Taking a Look at WordPress 269

Chapter 4: Using Google Blogger 299

Chapter 5: Understanding TypePad 327

Chapter 6: Blogging with Tumblr 355

Book V: Blogging Tools  375

Chapter 1: Search Engine Optimization 377

Chapter 2: Measuring Blog Performance 393

Chapter 3: Editing and Finding Images 409

Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, andSyndication 427

Chapter 5: Blogging on the Go 441

Chapter 6: Creating a Podcast 451

Chapter 7: Creating a Vlog 469

Book VI: Promoting and Growing Your Blog  485

Chapter 1: Secrets to Blogging Success 487

Chapter 2: Building Community 495

Chapter 3: Social Networking 503

Chapter 4: Social Bookmarking 517

Chapter 5: Inviting or Being a Guest Blogger 529

Chapter 6: Hosting Blog Contests 539

Book VII: Making Money from Your Blog  551

Chapter 1: Blog Advertising 101 553

Chapter 2: Publishing Contextual Ads 561

Chapter 3: Using Text Link Ads 575

Chapter 4: Placing Impression Ads 583

Chapter 5: Making Money with Affi liate Advertising 589

Chapter 6: Publishing Sponsored Reviews and Paid Posts 603

Chapter 7: Merchandising for Profit 613

Chapter 8: Displaying Ads in Your Blog’s Feed 621

Chapter 9: Selling Ad Space Directly 629

Chapter 10: Benefi ting from Indirect Monetization Opportunities641

Book VIII: Microblogging with Twitter  649

Chapter 1: Getting the Short Story with Microblogging 651

Chapter 2: Getting Started with Twitter 659

Chapter 3: Getting More out of Twitter 679

Chapter 4: Using Third-Party Twitter Applications 699

Glossary  713

Index  723

Interviews

Blogging Benefits Revealed

The Evolution of Blogging from an Online Diary to a Powerful Business Tool
When blogs first joined the social web landscape in the 1990s, they were viewed as little more than online diaries. Today, blogging has become a powerful tool for journalism, though leadership, communications and business growth. In fact, there is room for everyone in the blogosphere, and each blogger has his or her own reasons for blogging as well as his or her own goals for that blog.

Blogging for Fun
People around the world and of all ages write blogs simply for fun. Whether they blog to entertain others, as a personal creative outlet, to connect with friends and family across long distances, or to connect with new people across the globe, there are few barriers to entry to the world of blogging. Start a free blog using a tool like Blogger.com or WordPress.com and play around with the tools available to you. You've got nothing to lose!

Blogging for Networking and Exposure
Many people write blogs to build relationships with people who can help them develop broader recognition or establish their reputation as an expert within their careers or industries. Blogging makes it easy to communicate with like-minded people. With Google, LinkedIn and Facebook being three of the first tools people look to when they research a potential employee, employer, business partner, consultant, and so on, it's imperative that you leverage blogging and the cross-promotional opportunities of the social web to build your online reputation.

Blogging for Business
Everyday more and more businesses start blogs to directly and indirectly build their brands and market their products and services. Companies such as Zappos, Southwest Airlines, Google, and many more have leveraged their business blogs to sell products, generate publicity, build consumer relationship, clear up confusion or erroneous information, and ultimately, build their brands and businesses in the long-term.
Chances are, your consumers are already using the social web. Your business needs to be there, too, or you're missing out on a huge opportunity to connect with them where they're already spending time.

Blogging for Money
Everyone can make money from blogging. In fact, many bloggers have turned their blogs into full-time careers generating full-time income streams. Whether you use your blog as a catalyst to start a new career as a paid professional blogger for other businesses and blogs or you
monetize your own blog using ads, sponsored reviews, and so on—you can make money directly and indirectly from your blogging activities. Experiment with various monetization tools and techniques and pursue those that generate the income you need without negatively affecting the user experience on your blog. The last thing you want to do is sacrifice long-term readership for short-term gain.

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Blogging All-in-One For Dummies 4 out of 5 based on 0 ratings. 4 reviews.
jppoetryreader on LibraryThing 20 days ago
I'm finding this a very useful book. It's well organized, covers a lot of bases and is easy to dip into here and there when the need arises. I'm not terribly techy and don't live near a bookstore so it's nice to have picked up one book capable of answering my questions for some time to come.Although three stars may seem like a lukewarm reception, for a book about understanding and managing applications on the internet, that's about as high as it's going to get for me. I'm not likely to be excited enough by one to rate it 4 or 5 stars. At three stars a reference-type book will stay on the shelves. That isn't true for fiction.
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