Blogging For Dummies

Blogging For Dummies

by Susannah Gardner, Shane Birley


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Product Details

ISBN-13: 9781118151945
Publisher: Wiley
Publication date: 01/24/2012
Series: For Dummies Series
Pages: 408
Product dimensions: 7.30(w) x 9.10(h) x 1.10(d)

About the Author

Susannah Gardner was among the editors at the Los Angeles Times who launched the newspaper's first website. She is cofounder and creative director of Hop Studios Internet Consultants.

Shane Birley is cofounder of Left Right Minds web consulting firm. You can find his blog at

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Table of Contents

Introduction 1

Part I: Getting Started with Blogs 7

Chapter 1: Discovering Blog Basics 9

Chapter 2: Entering the Blogosphere 31

Chapter 3: Choosing and Hosting Blog Software 49

Part II: Setting Up Your Blog 77

Chapter 4: Starting a Blogger Blog 79

Chapter 5: Starting a WordPress Blog 105

Chapter 6: Starting a Tumblr Blog 127

Part III: Fitting In and Feeling Good 143

Chapter 7: Finding Your Niche 145

Chapter 8: Creating Great Content 159

Chapter 9: Building Community with Comments 173

Chapter 10: Blogging Anonymously 193

Part IV: Going Beyond Words 203

Chapter 11: Working with Photos 205

Chapter 12: Starting a Podcast 223

Chapter 13: Leveraging Community with Forums 243

Part V: Marketing and Promoting Your Blog 253

Chapter 14: Reaching Out with RSS 255

Chapter 15: Joining the Twitterverse 265

Chapter 16: Diving Into Social Networking 277

Chapter 17: Measuring Blog Presence 291

Part VI: Getting Business-y with It 307

Chapter 18: Making Mad Mad Money 309

Chapter 19: Blogging for Companies 325

Part VII: The Part of Tens 343

Chapter 20: Ten Ways of Growing Community 345

Chapter 21: Ten Tools for Mobile Blogging 353

Chapter 22: Ten Blogs You Should Know 359

Part VIII: Appendixes 365

Appendix A: Glossary 367

Appendix B: Very Basic HTML Code 371

Index 377

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Blogging For Dummies 3.1 out of 5 based on 0 ratings. 24 reviews.
ciivie More than 1 year ago
This book should be split into two volumes. There is a lengthy portion tailored to businesses and this section should be elaborated on in another volume leaving one volume for non business interest. Otherwise the book is very easy to read and full of good information. I highly recommend it.
IslandDawn More than 1 year ago
I am technology-challenged and other books I've read are not basic enough for a blogging beginner, but this one is. That's not to say it is too elementary for people who are more knowledgeable. Where other books use a vocabulary unfamiliar to me, this book includes definitions and explains everything in understandable terms. The layout and organization are great. A very helpful book.
RebeccaScaglione More than 1 year ago
Great introduction to blogging and I'd suggest it to bloggers just starting out as well as those who have been with it for a year or less!  When I started blogging on July 9, my husband thought it would be a nice idea to get me a few blogging books.  I read about half of Blogging for Dummies by Susannah Gardner and Shane Birley, put it down, and then picked it back up again a week ago to finish the book. I literally read this book from cover to cover.  I had never read a Dummies book before, but I have been missing out! Blogging for Dummies was filled with great facts for any person out there who is starting or working on a blog.  Even bloggers who have been at it for a while would benefit from some of the information involved. Some of the things I learned were. . . Web hosting and creating my own domain name How to use a Blogger, WordPress or Tumblr blog Commenting – basically anything you can think of including blocking spam Podcasting, using photos, using video Advertising on the blog Statistics and analytics Promoting the blog I ended up with sticky notes all over this book that contained great tidbits of information I can add to my blog to make it better, as well as software, plug-ins, applications, and other blogs I can use as resources. If you’re interested in starting a blog or have one and want to make it better, check out Blogging for Dummies! What is one of your favorite blogs or websites?  It doesn’t have to be book related! Thanks for reading, Rebecca @ Love at First Book
suetu on LibraryThing More than 1 year ago
My name is Susan and I¿m a dummy¿No, really, a BIG dummy because I¿ve been blogging for two years now! I got tired of looking at other people¿s awesome blogs and thinking, ¿Why can¿t I do that?¿ I finally admitted that I was a big, hopeless dummy and bought this book. God, I wish I¿d done it sooner!With two years of experience under my belt, I figured that I¿d just skip around the book, picking out little nuggets of info here and there. On the contrary, I find myself reading the vast majority of the chapters in their entirety. The book is written in a pleasant and engaging style. I figure it can¿t hurt to do a little remedial work on the stuff I think I already know. Meanwhile, I¿m just thrilled with what I¿ve learned already. Don¿t laugh at the blonde girl, but links have always been a mystery to me. Now, I¿m a pro! I¿ve ¿claimed¿ my blog through Technorati. I¿m committed to adding occasional guest blogger posts. I¿m working on a simpler redesign of my blog, and I¿m considering ways to add multimedia posts. I¿m going to spruce up my sidebar and try to engage my community more. The great thing is that now I have a reference that will help me accomplish all of this and more.My only complaint is that while this most recent edition (the third) is barely a year old, already some of the information is becoming outdated. I don¿t know if I¿ll spring for the fourth edition once it¿s published, but I¿ll definitely take a look at it to see what¿s new.I have a list of friends waiting to borrow this reference book. It may not be the right tool for all bloggers, but it you¿re as clueless as I clearly am, Blogging for Dummies is highly recommended!
meyskens on LibraryThing More than 1 year ago
I used this book over and over again. I thought I would join the blogging world and had no idea how to do this. It was a good book to get me started on how to set up a blog and how to add all the little extras. As I am not into programming at all - I had to really work at getting my blog set up - this book helps to explain all the different aspects. I ended up setting my blog up on Wordpress and this book is geared more to Blogger. However, after having said that - it still helped me through the basics.
thatgirl123 on LibraryThing More than 1 year ago
Pretty basic if you've been blogging for awhile, but there is some useful widget info.
priddle on LibraryThing More than 1 year ago
This is the first "For Dummies" book that I have read and would say that it lives up to its title. I have been blogging for almost six months and have most of what the book covers down. It is a good book if you want the ABC's of blogging. I have gotten a couple valuable nuggets out the book though. For instance, the referral to LibraryThing.No need to go out a buy this book unless you prefer to learn through a book as opposed to surfing the web. Everything that is discussed throughout the book can be found for free on the Internet. You may just have to look around a little.
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KBPVA More than 1 year ago
Haven't finished the book yet - so far, it has useful information and instructions I know I will use.
SrinivasM More than 1 year ago
Check my review here: