Blogging in One Hour for Lawyers

Blogging in One Hour for Lawyers

by Ernie Svenson

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Overview

Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost—all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog—and gain new business opportunities along the way. In just one hour, you will learn to:

• Set up a blog quickly and easily
• Write blog posts that will attract clients
• Choose from various hosting options like Blogger, TypePad, and WordPress
• Make your blog friendly to search engines, increasing your ranking
• Tweak the design of your blog by adding customized banners and colors
• Easily send notice of your blog posts to Facebook and Twitter
• Monitor your blog's traffic with Google Analytics and other tools
• Avoid ethics problems that may result from having a legal blog

Product Details

ISBN-13: 9781614385226
Publisher: American Bar Association
Publication date: 10/07/2013
Series: In One Hour
Pages: 141
Product dimensions: 7.00(w) x 8.40(h) x 0.40(d)

About the Author

Ernie Svenson practiced commercial litigation for 26 years, first with a mid-sized New Orleans law firm, and then for six years as a solo practitioner. He's now a full-time speaker on tech-related topics. He started his first blog—ernietheattorney.net—in 2002. It was one of five law-related blogs at the time, and it was chosen as an ABA Top 100 Blog two years in a row. He lives in New Orleans, LA.

Table of Contents

About the Author vii

Acknowledgments ix

Introduction: Blogs Are Powerful Tools xi

Lessons

Lesson 1 Basic Questions 1

Why the Goofy Name? 1

Why Should You Blog? 2

What Ethics Rules Apply? 3

What Will Be the Focus of Your Blog? 4

How Long Will Typical Posts Be? 5

Who Will Create Posts? 6

What Will the Writing Style Be? 7

Will Images or Multimedia Be Used? 7

What Do Other Law Bloggers Advise? 8

Consider Guest Posting 9

Lesson 2 Examining the Blog Anatomy 11

The Elements of a Blog 11

The Elements of a Blog Post 13

Lesson 3 Selecting Your Blog Tools 17

Domain Name: What It Is, Why You Need One 18

Registering Your Domain Name 21

Hosting: Cost and Reliability 23

Blogger: The Free Option 24

WordPress: The Popular Option 26

Type Pad: The Easiest Option 28

Lesson 4 Setting Up Your Blog 31

TypePad Set Up 31

Create an Account 32

Main Dashboard 33

Basics Panel 34

Domain Mapping 48

Lesson 5 Designing Your Blog 57

Banner and Colors 58

Layout 59

Content 60

Lesson 6 Posting to Your Blog 63

Your First Post 63

Uploading Multimedia Files 68

Hyperlinks 71

Spell Check 74

Save Draft 75

Delayed Posting 76

Categories 77

Notify Twitter and Facebook 77

Keywords and Technorati Tags 79

Comments 79

Pages 81

Multiple Authors 81

Updating Posts 81

Lesson 7 Getting Attention and Monitoring It 83

Write Well 83

Register Your Blog 84

E-mail Newsletter 85

RSS Feed 86

Monitoring Site Traffic 86

Writing for Search Engines 90

Twitter-Use Often 91

ROI-How Do You Measure? 94

Dealing with Criticism 94

Lesson 8 Gathering Information 97

Subscribe to RSS Feeds 97

Blogs 100

Social Media 100

Final Thoughts

Ethical Considerations 103

Best Tips for Success 105

Conclusion 105

Appendix

Recommended Law Blogs 107

Recommended Reading 109

Checklist For New Bloggers 112

Index 117

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