Bloom

Bloom

by Machine Gun Kelly

CD

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Overview

Bloom

Like the album art depicting red roses and thorns emerging from the rapper's hand, Machine Gun Kelly's third LP Bloom presents two sides of the artist. Compared to his previous two efforts, Bloom is a relatively toned-down affair. Half of the songs sound intentionally crafted to be radio hits, while the other half serve as reminders of MGK's aggressive roots. As a crossroads moment, Bloom isn't too clumsy, but could be potentially divisive for fans old and new. For those expecting more pop-rap jams like the hit single "Bad Things" with Camila Cabello, MGK recruited a handful of inspired guest appearances. Migos' main man Quavo, and Ty Dolla $ign create a trap power trio with MGK on "Trap Paris." British singer James Arthur infuses the motivational "Go for Broke" with his soulful croon, while Hailee Steinfeld brightens the angsty "At My Best," one of many introspective tracks on Bloom that finds MGK contemplating life with developing wisdom like "Life is about making mistakes/It's also about trying to be great." That searching mood weaves its way throughout Bloom as MGK rhymes about the highs and lows of his life. Drugs, drinking, and sex are his vices of choice, the internal conflict producing some of the deeper emotional moments on the LP, like "Kiss the Sky," "Let You Go," and "27." The latter finds MGK wondering whether joining the infamous 27 Club would be a good option for induction into "legend" status. The acoustic "Rehab" plays like a cry for help during a disappointing comedown after a sad night at a strip club. These are dour stretches that sometimes threaten to weigh the album down, but MGK injects enough variety to prevent a totally depressing experience. Standouts include "Moonwalkers," with rapper DubXX, which has the juiciest beat and best flow on Bloom, and "Can't Walk," a woozy electro-haze drug trip that hypnotizes with production by H*Money and EV. While Bloom isn't as thrilling as his debut Lace Up, fans of 2015's General Admission will appreciate the familiar blend of pop-savvy rap and the occasional guitar riff. Even though MGK assumes a dark and brooding energy for much of the album, the efforts toward introspective maturity are admirable. ~ Neil Z. Yeung

Product Details

Release Date: 05/12/2017
Label: Interscope Records
UPC: 0602557591262
catalogNumber: 002667802
Rank: 281

Album Credits

Performance Credits

Machine Gun Kelly   Primary Artist,Vocals
Johnny Cappelletty   Drums
Benny Blanco   Guitar,Keyboards
Happy Perez   Guitar,Keyboards
Grace Kelly   Vocals
Brandon "Slim GZ" Allen   Vocals
Hailee Steinfeld   Vocals
Casey McPerry   Keyboards
AJ Tyus   Guitar

Technical Credits

Jermaine Jackson   Composer
Carroll Baker   Composer
Sean "Puffy" Combs   Executive Producer
Benny Blanco   Programming,Instrumentation
Harve Pierre   Executive Producer
Happy Perez   Programming,Producer,Instrumentation
John Janick   Executive Producer
Joie Manda   Executive Producer
John Hanes   Engineer
Sean Davidson   Composer
Matt Beckley   Engineer
Jesse Shatkin   Composer,Producer,Engineer
Andrew Harr   Composer
Machine Gun Kelly   Producer,Executive Producer,Art Direction,Additional Production
Henrik Michelsen   Composer
James McMillan   Executive Producer
Tyrone Griffin   Composer
Benjamin Levin   Composer
Nathan Perez   Composer
Lil' Rich   Producer
Alex Schwartz   Composer
Harmony Samuels   Composer,Producer
Alex Delicata   Composer,Producer
Andre Davidson   Composer
Sonny Corey Uwaezuoke   Composer
Edvard Førre Erfjord   Composer
Joe Khajadourian   Composer
Chris Sclafani   Engineer
Rachel Moulden   Composer
Jose Cardoza   Engineer
Anthony Scalzo   Composer
Brandon "Slim GZ" Allen   Producer,Engineer
Nico Sereba   Composer
Vincent Dery   Composer
Byron Kirkland   Executive Producer
James Arthur   Composer
Steve Basil   Composer
Madison Love   Composer
Quavious Marshall   Composer
Camila Cabello   Composer
Michael Watson   Art Direction
Casey McPerry   Art Direction
Andre Cisco   Art Direction
Edgar Etienne   Composer,Producer
Jessie Reyez   Composer

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