Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

by Michael Port

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Product Details

ISBN-13: 9781119431220
Publisher: Wiley
Publication date: 10/30/2017
Edition description: Expanded
Pages: 336
Sales rank: 185,016
Product dimensions: 6.00(w) x 8.90(h) x 1.00(d)

About the Author

MICHAEL PORT is a small business expert and celebrated public speaking coach, host of the Steal the Show podcast, and the New York Times and Wall Street Journal bestselling author of six books, including Steal the Show, Beyond Booked Solid, Book Yourself Solid ILLUSTRATED, The Contrarian Effect, and The Think Big Manifesto.

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Table of Contents

Acknowledgments ix

Author’s Note xi

Preface xv

MODULE ONE Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You’re Selling 16

Chapter 3 Develop a Personal Brand 32

Chapter 4 How to Talk About What You Do 48

MODULE TWO Building Trust and Credibility 61

Chapter 5 Becoming a Likeable Expert in Your Field 63

Chapter 6 The Book Yourself Solid Sales Cycle Process 76

Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95

Chapter 8 The Power of Information Products 108

MODULE THREE Simple Selling and Perfect Pricing 125

Chapter 9 Perfect Pricing 127

Chapter 10 Super Simple Selling 141

MODULE FOUR The Book Yourself Solid Six Core Self-Promotion Strategies 151

Chapter 11 The Book Yourself Solid Networking Strategy 155

Chapter 12 The Book Yourself Solid Direct Outreach Strategy 177

Chapter 13 The Book Yourself Solid Referral Strategy 199

Chapter 14 The Book Yourself Solid Speaking Strategy 210

Chapter 15 The Book Yourself Solid Writing Strategy 237

Chapter 16 The Book Yourself Solid Web Strategy 256

PART 1: Designing Your Website 258

PART 2: Getting Visitors to Your Website 270

PART 3: Building Your Social Media Platform 281

Final Thoughts 290

References 293

How to Reach Michael Port 295

About the Author 296

Index 297

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Book Yourself Solid 4.2 out of 5 based on 0 ratings. 14 reviews.
avidreadr More than 1 year ago
If like me, you are a business person just starting out in a service sector business, read this book! If you love what you do, but hate marketing and networking, read this book! Michael Port, "the guy you call when you are tired of thinking small", has done a fabulous job of sharing his systems and ideas in just over 200 pages. Filled with exercises to help you hone your marketing approach, Port guides the reader through topics such as 1) building your personal brand, 2) talking effectively about what you offer, 3) creating credibility, 4) the sales cycle, 5) web presence and more! Written in a very readable, almost conversational tone, Book Yourself Solid holds a treasure trove of information. One word of warning: The first chapter was a bit off-putting to me. It talks about weeding down your current client list. If you are like me and just starting out, there may not be enough clients to weed. I concur with Port's concept of only working with clients that you are enthusiastic about and I have used 'weeding' in more mature business circumstances. Don't let this 1st chapter drive you away from the book. Just keep reading or start with Chapter 2. Port has transformed himself and his business by using these concepts and then leveraging them and all his contacts to the max. My dreams aren't quite as lofty, but I did get a great deal of valuable information from this book and I am putting it to use each and every day.
Anonymous More than 1 year ago
Excellent book! Well-written, easy-to-understand instructions and exercises, plus manageable, achievable action steps make this a great way to develop a client-focused marketing plan for a small business - or any business.
Anonymous More than 1 year ago
the book is filled with how to sell your own products and of course his products to you. can't really say that it's worth the money and actually I was quite disappointed.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book is full of helpful information on every stage of building a business. Written in an easy to understand and personal format. Michael Port is down to earth and has a lighthearted sense of humor. Worth purchasing even if you know some or most of the material provided due to the step by step process he provides for covering all the bases in building your client list.
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