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Entrepreneurship in Action / Edition 2
     

Entrepreneurship in Action / Edition 2

by Mary A. Coulter
 

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ISBN-10: 0131011014

ISBN-13: 9780131011014

Pub. Date: 11/19/2002

Publisher: Pearson

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur—from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details

Overview

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur—from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people. For up-and-coming entrepreneurs and owners of small businesses.

Product Details

ISBN-13:
9780131011014
Publisher:
Pearson
Publication date:
11/19/2002
Edition description:
2ND
Pages:
384
Product dimensions:
8.70(w) x 9.90(h) x 1.00(d)

Related Subjects

Table of Contents

1. Entrepreneurs and Entrepreneurship.

2. The Context of Entrepreneurship.

3. Researching the Venture's Feasibility.

4. Planning the Venture.

5. Organizing the Venture.

6. Launching the Venture.

7. Managing Processes.

8. Managing People.

9. Managing Growth and Other Entrepreneurial Challenges.

Appendix.

Websites for Entrepreneurs.

Additional Entrepreneurship in Action Cases.

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