×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Business of Design
     

Business of Design

by Joseph DeSetto
 

See All Formats & Editions

ISBN-10: 1428322299

ISBN-13: 2901428322294

Pub. Date: 08/27/2008

Publisher: Cengage Learning

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal

Overview

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.

Product Details

ISBN-13:
2901428322294
Publisher:
Cengage Learning
Publication date:
08/27/2008
Series:
Design Concepts Series
Edition description:
New Edition
Pages:
177

Table of Contents

Introduction The Jobs Marketing Proposals and Projects Ethics and Legal Issues Design Assets Your Own Firm

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews