Money Talks / Edition 1by Alan Weiss
Pub. Date: 12/01/1997
Publisher: McGraw-Hill Professional Publishing
"Quite simply, the best book I've ever read on speaking as a profession. Alan Weiss turns some cherished myths upside-down and just may prompt you to rethink your business. It's fantastic, inclusive, most useful book!"--Nido Qubein, internationally-known speaker and chairman of Creative Services, Inc. Dynamic speakers are made, not born. If you want join the ranks of today's speakers--the pros who make $1 million a year--take advantage of this valuable book. It will tell you how to take what you know and spin it into verbal gold! Bestselling author Alan Weiss used to give speeches for free. Now his income from professional speaking and its spinoff totals more than $1,000, 000. In Money Talks, he shows you how to follow him up the steps to the very best--and best--paid-platforms! It's simpler than you think. Through stories, anecdotes, and pointers from his own experience, internationally-known speaker Alan Weiss shows you how you can succeed in today's booming market for public speakers. You'll learn how to--Choose a topic that people will pay to hear; Find audiences that will pay you to speak; Deal with a crowd that knows more than you do; Turn your expertise as a trainer, workshop leader, or consultant into a professional speaking career (and why you don't necessarily need any special credentials); Craft a winning speech; Multiply your earnings through pasive sales; Keep your costs at rock bottom; Overcome your natural fear of public speaking (or: Why dying is only the seceond greatest fear); Develop and enjoy star status as a speaker! Packed with boxed tips, checklists, lists of resources, and plenty of helpful examples, this book is your entree into the lucrative world ofprofessional speaking.
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Table of Contents
What is a Professional Speaker? How to Choose Your Market.
Positioning Yourself in the Field.
Staffing and Supporting the Business.
Part II: Steak.
Choosing and Broadening Your Topics.
Creating a Speech.
Becoming a Star.
Part III: Sizzle.
Epilog: What It Really Means.
Appendices: I: Speaking Skills Resources.
II: Small-Business Resources.
III: Preparation and Quality Resource Tools.
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Alan Weiss is a genius. The information provided in this book will be invaluable to you as a speaker. Alan's perspective on what it takes to be sucessful is evident by his own success. Learn from one of the best and add this book to your library.