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Brandeis University Press
Jews of Prime Time / Edition 1

Jews of Prime Time / Edition 1

by David Zurawik


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Product Details

ISBN-13: 2901584652341
Publisher: Brandeis University Press
Publication date: 03/01/2003
Series: Brandeis Series in American Jewish History, Culture, and Life Series
Edition description: New Edition
Pages: 310
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

DAVID ZURAWIK, whose Ph.D. is in American Studies, is the television critic for the Baltimore Sun and a visiting assistant professor in the Department of Communication and Media Studies at Goucher College.

Read an Excerpt

"[This book explains] how such censorship was enforced as it chronicles the lengths to which the founders and their network lieutenants went in trying to keep Jewish characters off the air lest their networks appear 'too Jewish.' One of those lengths involved executives at CBS telling producers that the network had 'research' clearly showing that American viewers did not want to see 'men with mustaches, people from New York, or Jews' on television. The first documented mention of such 'research' by a CBS executive came in 1969. Thirty years later, Hollywood producers and executives were still citing that CBS 'research' in interviews with me."

Table of Contents

Acknowledgements xi

Introduction: On Being "Too Jewish" in "This Weird Loop" 1

1. Learning to Be "More American" - The Goldbergs 17

2. "Write Yiddish, Cast British" - From Dick Van Dyke to Mrs. G 48

3. Prime-Time Intermarriage I - Bridget Loves Bernie 78

4. The Dramas - thirtysomthing and Northern Exposure 104

5. Intermarriage II (Shiksa Goddesses Transforming Jewish Guys) - Anything But Love, Flying Blind, Mad About You, Brooklyn Bridge, and More 140

6. Intermarriage III (Some Jewish Women Get Gentile Guys) - Rhoda, The Nanny, Dharma & Greg, Friends, Will & Grace 172

7. A "Too-Jewish"/Not-Jewish-Enough Jew for the '90s - Seinfeld 201

8. Looping Back, Breaking Ground, and Calculating Loss - 100 Centre Street, The Education of Max Bickford, State of Grace 218

Notes 243

Index 263

What People are Saying About This

David Bianculli

“For TV critic and historian David Zurawik to get people to talk at all about such a sensitive subject is impressive. To get so many to talk so revealingly is closer to amazing. Meanwhile, his own thorough and thoroughly entertaining insights about so many TV shows, from The Goldbergs and Rhoda to Seinfeld and The Nanny, make this one of the most important, well-researched and addictively readable television books ever written.”

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