Consultant's Guide to Proprosal Writing: How to Satisfy Your Clients and Double Your Incomeby Herman Holtz
Pub. Date: 10/06/1998
The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing. Holtz, a consultant to such companies as IBM, GE, Dun & Bradstreet, and Chrysler, is a leading authority on the subject of writing successful proposals, and offers here all the information consultants need to know.
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Table of Contents
What It Takes to Write a Good Proposal.
The Development of Effective Strategies.
Some Basics of Sales and Marketing.
Gathering Market Intelligence.
In the Beginning.
Writing, Communication, and Persuasion.
Special Presentation Guides and Strategies.
The Executive Summary (and Other Front Matter).
Common Problems and Ideas for Solutions.
Miscellaneous Important Information for Proposal Writing.
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