Pub. Date:
Prentice Hall
Tested Advertising Methods / Edition 5

Tested Advertising Methods / Edition 5

by Caples


View All Available Formats & Editions
Current price is , Original price is $15.95. You
Select a Purchase Option (New Edition)

Temporarily Out of Stock Online

Please check back later for updated availability.


Tested Advertising Methods / Edition 5

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Product Details

ISBN-13: 2900130957015
Publisher: Prentice Hall
Publication date: 06/28/1998
Edition description: New Edition
Pages: 278
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Foreword to the Fourth Edition
Introduction to the Fifth Edition
1 The New Advertising Strategy 1
2 The Most Important Part of an Advertisement 13
3 Headlines That Attract the Most Readers 22
4 Right and Wrong Methods of Writing Headlines 29
5 Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers 46
6 Finding the Right Appeal 70
7 Tested Advertising Versus Untested Advertising 84
8 How to Put Enthusiasm into Advertising Copy 94
9 How to Write the First Paragraph 102
10 Right and Wrong Methods of Writing Copy 115
11 Twenty Ways to Increase Selling: Power of Copy 133
12 How to Avoid Special Problems in Copywriting 159
13 Thirty-Two Ways to Get More Inquiries from Your Advertising 169
14 How to Appeal to a Mass-Market Audience 185
15 Layouts and Illustrations That Attract the Most Readers 199
16 How to Make Small Ads Pay 216
17 Ten Brain Teasers 224
18 Seventeen Ways to Test Your Advertising 235
Index 271

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Tested Advertising Methods 4 out of 5 based on 0 ratings. 1 reviews.
ElFrog More than 1 year ago
This book was written a long time ago but all of the priciples that are introduced apply in todays market. A must book for anyone wanting to use their advertsing buget money wisely an learning basic advertising methods