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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
     

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

by Kevin Nalty, David Meerman Scott
 

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Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

Overview

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Product Details

ISBN-13:
9780470877616
Publisher:
Wiley
Publication date:
08/20/2010
Series:
New Rules Social Media Series , #6
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
4 MB

Meet the Author

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson&Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

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