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Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers
     

Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers

by J. R. Brent Ritchie (Editor), Charles R. Goeldner (Editor), Nigel Ritchie
 

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The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and

Overview

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Product Details

ISBN-13:
9780471582489
Publisher:
Wiley
Publication date:
03/01/1994
Edition description:
REV
Pages:
640
Product dimensions:
10.70(w) x 8.20(h) x 1.70(d)

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