Getting and Spending: American and European Consumer Society in the Twentieth Century / Edition 1 available in Paperback
The history of consumption is a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches and raise such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. They explore the role of the historian as social, political, and moral critic. Unlike other studies of twentieth-century consumption, this book provides international comparisons.
|Publisher:||Cambridge University Press|
|Series:||Publications of the German Historical Institute Series|
|Edition description:||New Edition|
|Product dimensions:||5.98(w) x 8.98(h) x 1.10(d)|
Table of ContentsPreface; Introduction; Part I. Politics, Markets, and the State: 1. The consumers' White Label campaign of the National Consumers' League, 1898-1918; 2. Democracy and political identity in the consumer society; 3. Changing consumption Regimes in Europe, 1930-1970; 4. Consumer research as public relations: General Motors in the 1930s; 5. The New Deal State and the making of citizen consumers; 6. Consumer spending as state Project: yesterday's solutions and today's problems; 7. The Emigré as celebrant of American consumer culture: George Katona and Ernest Dichter; 8. Dissolution of the 'dictatorship over needs'? consumer behavior and economic reform in East Germany in the 1960s; Part II. Everyday Life: 9. World War I and the creation of desire for cars in Germany; 10. Gender, generation, and consumption in the United States: working-class families in the interwar period; 11. Comparing apples and oranges: housewives and the politics of consumption in interwar Germany; 12. 'The convenience is out of this world': the garbage disposer and American consumer culture; 13. Consumer culture in the GDR, or how the struggle for antimodernity was lost on the battleground of consumer culture; 14. Changes in consumption as social practice in West Germany during the 1950s; 15. Reshaping shopping environments: the competition between the city of Boston and its suburbs; 16. Toys, socialization, and the commodification of play; 17. The 'syndrome of the 1950s' in Switzerland: cheap energy, mass consumption, and the environment; 18. Reflecting on Ethnic Imagery in the Landscape of commerce, 1945-1975; Part III. History and Theory: 19. Modern subjectivity and consumer culture; 20. Consumption and consumer society: a contribution to the history of ideas; 21. Reconsidering abundance: a plea for ambiguity.