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Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations
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Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations

by Harry A. Freedman, Karen Feldman
 

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Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition

"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"

Overview

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition

"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine

"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's

"Harry Freedman knows how to plan an event. He has it down to an art. "
—World-renowned artist PETER MAX

Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:

  • Decide on the best kind of event for your organization
  • Select the best location and date for your event
  • Develop budgets
  • Reach and book celebrities
  • Create invitations and get publicity
  • Set ticket prices
  • Organize and motivate your committees

This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.

Editorial Reviews

Library Journal
This short and practical book by a leading Florida fundraiser is a good introduction for any group contemplating its first charitable event. Using examples drawn from his own experience, Freedman outlines planning, coordination, and execution from date selection and ticket pricing to post-event evaluation. While smaller groups may feel overwhelmed by the extravaganzas described, the basic tactics given will work for small events as well as for an evening with a Hollywood star. At the same time, it would have been nice to have some examples of modest fundraising outside the Miami area. Sample contracts and letters of agreement with hotels, suppliers, and entertainers provide useful support to the text and will help committee chairs avoid the surprise costs that often turn an apparently successful event into a financial loss. This will be a valuable and often-consulted addition to public library collections.-- Mary Jane Ballou, Ford Fdn. Lib . , New York

Product Details

ISBN-13:
9780471703334
Publisher:
Wiley
Publication date:
02/09/2007
Pages:
240
Product dimensions:
6.42(w) x 9.47(h) x 0.89(d)

Meet the Author

HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.

KAREN FELDMAN is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full time for daily newspapers for more than 25 years.

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