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POP: How Graphic Design Shapes Popular Culture
     

POP: How Graphic Design Shapes Popular Culture

by Steven Heller
 

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“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and

Overview

“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.”—Steven Heller, from the Introduction. How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as: --pop icons --viral and guerilla advertising --political satire --the history of Interview, Monocle, Mad, and other magazines --illusionism and three-dimensional design --art for art’s sake --design vs. decoration
--the return of hand lettering --art for the masses. POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Editorial Reviews

Library Journal
Heller (cochair, MFA Design Dept., Sch. of Visual Arts) has coauthored numerous books on graphic design (e.g., Design School Confidential). His combination of humor and thoughtful analysis makes his writings interesting for design professionals as well as nonspecialists. This collection of brief essays is different from other texts on visual communication because it focuses on the demonstrated social effects of design trends. For example, Heller discusses how the advertisement of over-the-counter medicines has successfully generated a sense of paranoia about such conditions as body odor and dermatological problems. He also revisits specific cases in which design practice has influenced the understanding of content—such as the memorable Enron logo becoming a symbol of corporate corruption and failure—and explains how Jewish typeface designers have been instrumental in cultural preservation. VERDICT It could be argued that this book covers too many varied topics in one volume; however, Heller's essays are worth reading even if he wanders a bit. This is recommended for design students and for general readers with an interest in graphic arts.—Eric Linderman, Euclid P.L., OH

Product Details

ISBN-13:
9781581157680
Publisher:
Skyhorse Publishing
Publication date:
07/13/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
File size:
4 MB

Meet the Author


Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

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