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Microeconomics: Principles, Applications, and Tools Plus NEW MyEconLab with Pearson eText -- Access Card Package / Edition 8
     

Microeconomics: Principles, Applications, and Tools Plus NEW MyEconLab with Pearson eText -- Access Card Package / Edition 8

by Arthur O'Sullivan
 

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ISBN-10: 0133403874

ISBN-13: 2900133403878

Pub. Date: 04/11/2013

Publisher: Pearson

For Principles of Microeconomics courses. Microeconomics: Principles, Applications, and Tools, is also suitable for economists, financial analysts and other finance professionals.

Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.

Students come into their first Economics course

Overview

For Principles of Microeconomics courses. Microeconomics: Principles, Applications, and Tools, is also suitable for economists, financial analysts and other finance professionals.

Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.

Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.

0133403874 / 9780133403879 Microeconomics: Principles, Applications, and Tools Plus NEW MyEconoLab with Pearson eText -- Access Card Package

Package consists of:

0132948869 / 9780132948869 Microeconomics: Principles, Applications, and Tools 8/e

0132975475 / 9780132975476 NEW MyEconLab with Pearson eText -- Access Card -- for Microeconomics: Principles, Applications and Tools

Product Details

ISBN-13:
2900133403878
Publisher:
Pearson
Publication date:
04/11/2013
Edition description:
New Edition
Pages:
480

Table of Contents

I. INTRODUCTION AND KEY PRINCIPLES

1. Introduction: What is Economics?

2. Key Principles of Economics

3. Exchange and Markets

4. Demand, Supply, and Market Equilibrium

II. A CLOSER LOOK AT DEMAND AND SUPPLY

5. Elasticity: A Measure of Responsiveness

6. Market Efficiency and Government Intervention

7.Consumer Choice: Utility Theory and Insights from Neuroscience

III. MARKET STRUCTURES AND PRICING

8. Production Technology and Cost

9. Perfect Competition

10. Monopoly and Price Discrimination

11. Market Entry and Monopolistic Competition

12. Oligopoly and Strategic Behavior

13. Controlling Market Power: Antitrust and Regulation

IV. EXTERNALITIES AND INFORMATION

14. Imperfect Information: Adverse Selection and Moral Hazard

15. Public Goods and Public Choice

16. External Costs and Environmental Policy

V. THE LABOR MARKET AND INCOME DISTRIBUTION

17. The Labor Market and the Distribution of Income

VI. THE INTERNATIONAL ECONOMY

18. International Trade and Public Policy

19. The World of International Finance

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