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Planning Shop, The
Entrepreneurship: A Real-World Approach: Hands-On Guide for Today's Entrepreneur

Entrepreneurship: A Real-World Approach: Hands-On Guide for Today's Entrepreneur

by Rhonda Abrams


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Entrepreneurship: A Real-World Approach: Hands-On Guide for Today's Entrepreneur

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Product Details

ISBN-13: 2901933895269
Publisher: Planning Shop, The
Publication date: 07/31/2012
Edition description: NE
Pages: 375
Product dimensions: 8.20(w) x 9.70(h) x 0.90(d)

About the Author

Rhonda Abrams, entrepreneur, author, and nationally syndicated columnist is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, "Strategies,” is the most widely distributed column on small business and entrepreneurship in the United States. She has written more than a dozen other books on entrepreneurship, including the best-selling Successful Business Plan: Secrets & Strategies, and her books have sold more than a million copies. Rhonda was educated at UCLA and Harvard University. 

Table of Contents

Chapter One: Overview of Entrepreneurship and Small Business
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning

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