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Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America / Edition 3
     

Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America / Edition 3

by Clint C. Wilson, Felix Gutierrez, Lena M. Chao, Lena M. Chao, Felix Gutierrez
 

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ISBN-10: 0761925163

ISBN-13: 9780761925163

Pub. Date: 08/28/2003

Publisher: SAGE Publications

This text explores the way people of color have been depicted in the popular media in the US, from the rise of mass communication to the present, focusing on the experience of Native, Black, Latino, and Asian Pacific Americans. It covers the history of racial stereotypes in American entertainment; racialism in the press, advertising, and public relations; women of

Overview

This text explores the way people of color have been depicted in the popular media in the US, from the rise of mass communication to the present, focusing on the experience of Native, Black, Latino, and Asian Pacific Americans. It covers the history of racial stereotypes in American entertainment; racialism in the press, advertising, and public relations; women of color in the media (new to this edition); strategies for dealing with racially insensitive media; and the rise of "class communication." Suitable for undergraduate students of mass communication, journalism, broadcasting, film, and advertising. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780761925163
Publisher:
SAGE Publications
Publication date:
08/28/2003
Edition description:
Third Edition
Pages:
344
Product dimensions:
7.00(w) x 10.00(h) x (d)

Table of Contents

Preface and Acknowledgements
PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA
1. Multiculturalism in the Land of Majority Rule
2. Do the Media Matter?
PART II. RACIALISM IN ENTERTAINMENT PORTRAYALS
3. The Roots of Racial Stereotypes in American Media
4. Stereotypes Extend Into Television and the Video Age
PART III. RACIALISM IN PUBLIC COMMUNICATION
5. The Press: A Legacy of Exclusion
6. Advertising: The Media's Not-so-Silent Partner
7. Public Relations: Influencing the Content of the Media
PART IV. WOMEN OF COLOR IN THE MEDIA
8. Two Strikes and ...?
PART V. STRATEGIES FOR DEALING WITH RACIALLY INTENSIVE MEDIA
9. Access: Toward Diversity With (Un)deliberate Speed
10. Advocacy: Pressuring the Media to Change
11. Alternatives: Colorful Firsts in Class Communication
PART VI: THE RISE OF CLASS COMMUNICATION
12. 21st Century Challenges and Opportunities
Suggested Readings

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