×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Sports Event Management and Marketing Playbook / Edition 1
     

The Sports Event Management and Marketing Playbook / Edition 1

by Frank Supovitz, Joe Goldblatt
 

See All Formats & Editions

ISBN-10: 0471460079

ISBN-13: 9780471460077

Pub. Date: 09/28/2004

Publisher: Wiley

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers

Overview

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

  • "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
  • "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
This book is part of The Wiley Event Management Series.

Product Details

ISBN-13:
9780471460077
Publisher:
Wiley
Publication date:
09/28/2004
Series:
Wiley Event Management Series , #19
Edition description:
New Edition
Pages:
496
Product dimensions:
7.90(w) x 9.55(h) x 1.21(d)

Table of Contents

Foreword.

Series Editor Foreword.

Preface.

Acknowledgments.

Introduction.

Play 1: Defining and Developing Objectives, Strategies, and Tactics.

Play 2: Identifying Costs.

Play 3: Identifying Revenue Streams.

Play 4: Soliciting and Selecting Host Cities and Venues.

Play 5: Starting the Clock on the Sports Event Planning Process.

Play 6: Understanding the Sports Event–Sponsor Relationship.

Play 7: Teaming with Sponsors.

Play 8: Maximizing and Servicing the Media Partnership.

Play 9: Activating the Sports Event Marketing Plan.

Play 10: Engaging the Community.

Play 11: Accommodating and Managing Guests.

Play 12: Presenting Your Event.

Play 13: Working with Broadcasters.

Play 14: Managing for the Unexpected.

Play 15: Reviewing the Game Tapes.

Appendix 1: Event Expense Budget Worksheet.

Appendix 2: Sample Host City Request for Proposal.

Appendix 3: Request for Proposal Evaluation Form.

Appendix 4: Facility Selection Survey Form.

Appendix 5: Sample Facility Event License Agreement.

Appendix 6: Sample Sports Event Sponsorship Deck.

Appendix 7: Sample Sponsorship Agreement.

Appendix 8: Sports Event Participant Release.

Appendix 9: Sample Sports Event Rundown.

Appendix 10: Glossary of Common Sports Event Management and Marketing Terms.

Index.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews