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Taylor & Francis
Artist Management for the Music Business / Edition 3

Artist Management for the Music Business / Edition 3

by Paul Allen


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Product Details

ISBN-13: 9780415710220
Publisher: Taylor & Francis
Publication date: 07/30/2014
Edition description: Revised
Pages: 318
Product dimensions: 7.20(w) x 9.20(h) x 0.70(d)

About the Author

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

Table of Contents



1 Professional artist management and its principles

Considering artist management as a profession

Be creative, informed, and connected

Understand people and business

Functions of management



Leading and directing


Artist management skills and personal traits

Understanding human nature






Other skills

Building a career in artist management

2 Preparing to manage

Management is part of a big business

Acquiring the knowledge

Understanding the nature of artist management

Making decisions

Managing pressure

Managers are inconspicuous

An understanding of power in the music business

The power of money

The power of access

The power of your latest success

The power of your body of work

Power carries a responsibility to give back

The manager as an entrepreneur

3 Entrepreneurship and basic money management

The tools for the artist management entrepreneur




Business plan

The skills and characteristics of the entrepreneur manager

Money management: yours and theirs

Basic money management

Tracking your company’s money

Funding your company at startup

Final thoughts

4 The artist: Preparing to be managed

Being commercial is not selling out

Know who you are artistically

Get experience

Social media and networking

Be professional

Be prepared for management

Plan to be patient

5 Lessons in artist management: From Elvis to Ozzy and from Usher to Michael

Tom Parker

Lessons learned

Rene Angelil: Targeting

Lessons learned

Michael Jeffreys: Conflicts of interest

Lessons learned

Peter Grant: A shared belief between the artist and the manager

Lessons learned

Herbert Breslin: Promoting your artist

Lessons learned

Joe Simpson: Manage by the Boy Scout motto

Lessons learned

Jon Landau: Keeping a business focus

Lessons learned

Bob Doyle: Using your network

Lessons learned

Andrew Loog Oldham: Exploit your artist’s talents

Lessons learned

Johnny Wright: A matter of timing

Lessons learned

Lou Pearlman: A matter of trust

Lessons learned

Sharon Osbourne: A family experience

Lessons learned

Lukasz Gottwald (Dr Luke): Having it in writing

Lessons learned

Jonnetta Patton: Managing an artist’s image

Lessons learned

Scott Siman: Reinvention

Lessons learned

Tohme Tohme: "I am not in the music business"

Lessons learned

6 The artist management contract

Negotiating the contract

The length of the contract

The manager’s services to the artist


Power of attorney

The manager’s payment for services

Earnings following the contract period

The manager’s expenses

Other sections

Contracting with a minor

A contract example

Review Michael Jackson’s final artist management contract

7 A primer for the artist manager

Setting and achieving goals

Planning a personal budget for the artist

Planning and budgeting an event

An event plan

When and where


Food and beverage

The performance


A sample budget

Planning tools

8 The artist as a business

Understanding target markets

Defining an artist’s target market

Ways to view market segments

Branding and image

The artist’s support team

Booking agent



Manager of new media

Business advisors

Alternative forms of business for the artist




Limited Liability Company or Partnership (LLC)

The Internet and worldwide web: A primer

The importance of a domain name


Web hosting services


Mining digital media for information

9 Income from live performance

Booking the performance

Business management of live performances

Tour management

Promoting the performance

The promoter

The performance contract


International touring

College tours

10 Income from songwriting


Song publishing

Income from songwriting

Income from song performance

Publishing as a negotiating asset

11 Income from recording

Recording for large labels

Income and expenses for the artist from a recording contract

Creating and paying for the recording

Artist’s income

The role of the producer

Other expenses charged to the artist

Things for which the label customarily pays

Current trends in contracts for recording artists

Labels and artist management

Artists who own or record for independent labels

It’s business

The role of radio in the recording artist’s income

The business of terrestrial radio

The business of satellite and online radio

The charts

College radio

Sponsorships, endorsements, television, and motion pictures

12 Conducting business for the artist

Presenting the artist for a recording contract: An exercise in time management

Going for the record deal

Know the purpose of the meeting and do the homework

Prepping for the meeting

Planning for results

Budget the time

Practice the meeting

The meeting

Should the artist attend the meeting?

Ending the meeting

Ethics and payola



13 The artist career plan

An introduction to the plan

Recording artist business plan

About the artist

Musical genre




Uniqueness of the artist

Evaluation of the artist

Strengths and weaknesses of the artist

Opportunities and threats

Action points based on this evaluation

Evaluation of the manager

Strengths and weaknesses of the manager

Opportunities and threats

Conflicts of interest

Establishment of goals and timelines

Major goals for the artist and sample strategies and tactics to achieve them

Goals supporting major goals (subordinate to major goals) and sample strategies and

tactics to achieve them

Setting timelines

Development of a marketing plan

The state of the industry

The target market for the artist

Detailed plans to reach the target

Business framework

Form of the business

Personnel requirements



The financial plan

A personal budget for the artist

Budget for career plan

Exit strategy

The artist in a mature career

Planning by the manager to end the relationship

The plan outline

Recording artist business plan

14 Coaching, leadership, and final advice



Final advice

Appendix A Artist management contract form

Appendix B Partnership agreement for members of a band

Appendix C Recording contract

Appendix D Kesha’s artist management contract

Appendix E Code of conduct: Music manager’s forum in Australia

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