Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
About the Author
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
Table of Contents
PART ONE: THINKING ABOUT QUESTIONSGuiding Principles of Asking QuestionsThe Topic Guide Versus the Questioning RouteHow and Where to Begin Sequence for Developing QuestionsPART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONSCategories of QuestionsPhrasing the QuestionsSequencing the QuestionsProbes, Follow-Ups, and Unplanned QuestionsKnow the LimitsChanging Questions The Importance of ConsistencyPilot Testing and Reviewing the PlanPART THREE: QUESTIONS THAT ENGAGE PARTICIPANTSListing, Rating, and Choosing QuestionsProjective QuestionsGroup Activities