ISBN-10:
1412911486
ISBN-13:
9781412911481
Pub. Date:
04/01/2009
Publisher:
SAGE Publications
Marketing: A Critical Introduction / Edition 1

Marketing: A Critical Introduction / Edition 1

by Chris Hackley
Current price is , Original price is $138.0. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Overview

Does Marketing really work for organizations, managers and citizens? How can Marketing management be studied and practised critically?

Product Details

ISBN-13: 9781412911481
Publisher: SAGE Publications
Publication date: 04/01/2009
Pages: 192
Product dimensions: 6.90(w) x 9.60(h) x 0.70(d)

About the Author

Chris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London, UK.

Chris Hackley was the first Chair in Marketing to be appointed at Royal Holloway University of London, in 2004. Prior to that he was head of the Marketing subject group at the University of Birmingham, UK. His Ph D from Strathclyde University (AACSB), Scotland, focused on the creative development process in top advertising agencies. He teaches and researches in advertising, marketing, and consumer cultural policy. Chris has published his work in some 200 books, research articles, features, reports, conference papers and presentations. He has consulted on UK alcohol policy with the UK Government Cabinet Office and the Department of Health, and with commercial organisations such as ITV, Sky Media, Channel 4 TV, New Media Group and the Huffington Post on topics including product placement and native advertising. Professor Hackley is a regular contributor to print and broadcast media on marketing and consumer policy topics with more than 100 media appearances and mentions. He has been interviewed on alcohol policy and media policy for BBC TV, ITV, BBC Radio 4, and Channel 4 TV, and his joint research has been mentioned in most UK national newspapers, and also in some overseas publications such as the Melbourne Age, Harvard Business Review, and The Times of India.

Table of Contents

1 Marketing Studies: The Critical Standpoint 1

2 The Origins and Institutions of Marketing Studies 21

3 Marketing Studies and Managerial Ideology 42

4 The Marketing Mix and the Challenge of Cultural Branding 61

5 The Strategy Discourse and Marketing Studies 84

6 Research, Theory and Resistance in Marketing Studies 106

7 The 'Real World' of Marketing as Literary Construction 126

8 Consumer Rationality, Critical Theory and Ethics: Three Issues for a Critical Marketing Studies 144

Glossary 162

References 166

Index 181

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews