First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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About the Author
Don Norman is Director of the Design Lab at the University of California, San Diego, former Apple Vice President, and co-founder of the Nielsen Norman Group. His many books include The Design of Everyday Things, The Design of Future Things, and Living with Complexity.
Most Helpful Customer Reviews
The Design of Future Things: Author of The Design of Everyday Things based on 0 ratings. 1 reviews.
Norman's ideas continue to be interesting, but this is a little too diffuse.