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American Society for Training & Development
ASTD Handbook for Measuring and Evaluating Training

ASTD Handbook for Measuring and Evaluating Training

by Patricia Pulliam PhillipsPatricia Pulliam Phillips
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A follow-on to ASTD's best-selling ASTD Handbook for Workplace Learning Professionals, the ASTD Handbook of Measuring and Evaluating Training includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical, how-to handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and measurement and evaluation at work.

Product Details

ISBN-13: 9781562867065
Publisher: American Society for Training & Development
Publication date: 07/16/2010
Pages: 465
Product dimensions: 7.20(w) x 9.10(h) x 1.50(d)

About the Author

Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, andMeasuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.

Table of Contents

Foreword vii

Introduction xi

Acknowledgments xxi

Section I Evaluation Planning 1

1 Identifying Stakeholder Needs Lizette Zuniga 3

2 Developing Powerful Program Objectives Heather M. Annulis Cyndi H. Gaudet 15

3 Planning Your Evaluation Project Donald J. Ford 29

Section II Data Collection 53

4 Using Surveys and Questionnaires Caroline Hubble 55

5 Designing a Criterion-Referenced Test Sharon A. Shrock William C. Coscarelli 73

6 Conducting Interviews Anne F. Marrelli 85

7 Conducting Focus Groups Lisa Ann Edwards 97

8 Action Planning as a Performance Measurement and Transfer Strategy Holly Burkett 107

9 The Success Case Method: Using Evaluation to Improve Training Value and Impact Robert O. Brinkerhoff Timothy P. Mooney 125

10 Using Performance Records Ronald H. Manalu 135

Section III Data Analysis 147

11 Using Statistics in Evaluation George R. Mussoline 149

12 Analyzing Qualitative Data Keenan (Kenni) Crane 165

13 Isolating the Effects of the Program Bruce C. Aaron 173

14 Converting Measures to Monetary Value Patricia Pulliam Phillips 189

15 Identifying Program Costs Judith F. Cardenas 201

16 Calculating the Return-on-Investment Patricia Pulliam Phillips 213

17 Estimating the Future Value of Training Investments Daniel McLinden 223

Section IV Measurement and Evaluation at Work 237

18 Reporting Evaluation Results Tom Broslawsky 239

19 Giving CEOs the Data They Want Jack J. Phillips 253

20 Using Evaluation Results James D. Kirkpatrick Wendy Kayser Kirkpatrick 265

21 Implementing and Sustaining a Measurement and Evaluation Practice Debi Wallace 283

22 Selecting Technology to Support Evaluation Kirk Smith 295

23 Evaluating mLearning Cathy A. Stawarski Robert Gadd 307

24 Evaluating Leadership Development Emily Hoole Jennifer Martineau 321

25 Evaluating a Global Sales Training Program Frank C. Schirmer 337

26 Evaluating Technical Training Toni Hodges DeTuncq 355

27 Evaluating Traditional Training versus Computer Simulation Training for Leader Development Alice C. Stewart Jacqueline A. Williams 373

Section V Voices 385

Robert O. Brinkerhoff 387

Mary L. Broad 392

Jac Fitz-enz 396

Roger Kaufman 400

Donald L. Kirkpatrick 404

Jack J. Phillips 409

Dana Gaines Robinson 415

William J. Rothwell 420

Epilogue 427

About the Editor of "Voices" 429

Appendix: Answers to Exercises 431

About the Editor 455

Index 457

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