Media Literacy: Keys to Interpreting Media Messages, 4th Edition / Edition 4

Media Literacy: Keys to Interpreting Media Messages, 4th Edition / Edition 4

ISBN-10:
1440831157
ISBN-13:
9781440831157
Pub. Date:
05/28/2014
Publisher:
ABC-CLIO, Incorporated
ISBN-10:
1440831157
ISBN-13:
9781440831157
Pub. Date:
05/28/2014
Publisher:
ABC-CLIO, Incorporated
Media Literacy: Keys to Interpreting Media Messages, 4th Edition / Edition 4

Media Literacy: Keys to Interpreting Media Messages, 4th Edition / Edition 4

Current price is , Original price is $33.0. You
$33.00
$24.18
  • Condition: Good
Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.

Temporarily Out of Stock Online

Please check back later for updated availability.


Overview

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.

This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.


  • Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars
  • Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media
  • Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change



Related collections and offers

Product Details

ISBN-13: 9781440831157
Publisher: ABC-CLIO, Incorporated
Publication date: 05/28/2014
Edition description: New Edition
Pages: 548
Product dimensions: 6.00(w) x 9.20(h) x 1.30(d)

About the Author

Art Silverblatt, PhD, is professor of communications and journalism at Webster University, St. Louis, MO, and vice president of Gateway Media Literacy Partners (GMLP), a regional media literacy consortium.

Andrew Smith is full-time professor in the School of Communications at Lindenwood University, teaching courses in media literacy, mass communication, film, and interactive media.

Don Miller is faculty at Webster University School of Communication.

Julie Smith is professor of media literacy at Webster University.

Nikole Brown is a graduate student in media literacy/education at Webster University.

Customer Reviews