Media Literacy: Keys to Interpreting Media Messages, 4th Edition / Edition 4 available in Paperback
This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication.
Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
- Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars
- Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media
- Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
Related collections and offers
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 9.20(h) x 1.30(d)|
About the Author
Andrew Smith is full-time professor in the School of Communications at Lindenwood University, teaching courses in media literacy, mass communication, film, and interactive media.
Don Miller is faculty at Webster University School of Communication.
Julie Smith is professor of media literacy at Webster University.
Nikole Brown is a graduate student in media literacy/education at Webster University.