Boosting Sales

Boosting Sales

by Bob Gorton


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Boosting Sales by Bob Gorton

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company's sales is essential if you're going to make a success of your business. This book covers:

Looking at your current sales and working out where you want to go next

Making sure you're meeting a need

Playing to your strengths

Looking at your prices (and how you present them)

Talking to and nurturing your existing customers

Looking for new customers

Responding promptly to prospects

Improving your post-sales service

Working to guarantee repeat sales

'a great little package' The Bookseller

Product Details

ISBN-13: 9780713675412
Publisher: A&C Black Publishers, Ltd.
Publication date: 09/01/2007
Series: Business on a Shoestring Series
Pages: 208
Product dimensions: 4.94(w) x 6.77(h) x 0.44(d)

About the Author

Bob Gorton is a professional business adviser. He is an experienced entrepreneur and a specialist in business turnrounds.

Table of Contents

Introduction     vii
Acknowledgements     xiii
Are you sure you want to boost sales?     1
Boosting safely     18
The easiest ways to grow a business     32
Getting the price right     46
Maximising profitability     60
Identifying the right customers     72
Competing for profits     84
Creating an identity for your business     100
Finding the right customers     111
Prospecting techniques     123
Promoting the business     143
Promoting and prospecting online     152
Working with opportunities     162
Tracking and closing     175
Index     187

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