Brand America: The making, unmaking and remaking of the greatest national image of all time

Brand America: The making, unmaking and remaking of the greatest national image of all time

by Simon Anholt

Paperback(New)

$15.95

Product Details

ISBN-13: 9781905736560
Publisher: Marshall Cavendish Books, Limited
Publication date: 03/01/2010
Edition description: New
Pages: 192
Product dimensions: 5.00(w) x 7.60(h) x 0.60(d)

About the Author

Simon Anholt is one of the world's leading specialists in creating brand strategies for countries and regions. He has advised the governments of the United Kingdom, Switzerland, Croatia, New Zealand, among others, as well as the Goethe Institute, World Bank, United Nations and many other organizations, on brand development and public diplomacy.

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