Brand Building on the Internet

Brand Building on the Internet

by Martin Lindstrom, Tim Frank Anderson



Product Details

ISBN-13: 9780749433130
Publisher: Kogan Page, Ltd.
Publication date: 06/01/2000
Pages: 320
Product dimensions: 6.09(w) x 9.20(h) x 0.98(d)

About the Author

Lindstrom is recognized as one of the world's primary online branding gurus. He developed some of Australia's, Asia's and Europe's most successful websites. He was co-founder of Europe's largest Internet company, BBDO Interactive (now Fremfab), in 1995, founder of Australia/Asia's largest Internet solution company, ZIVO, in 1997 and in 1999 International Chief Operating Officer for BTLookSmart.

What People are Saying About This

Jakob Nielsen

Users rule the attention economy: if they don't click, you don't have a business, Linstrom and Anderson know their clickstreams and tell you what users want. Listen or be doomed as your site suffers death by back-button.

Tony Surtess

The web is filled with noise and confusion. If you want a successful business, build a successful brand. We've learned that at Yahoo! Martin Lindstrom and Tim Frank Anderson are pioneers in building online brand equity and this book demystifies this essential part of building your image online. (Tony Surtess, Ecommerce Vice President of Yahoo! Inc.)

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