Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

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Overview

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn...
• How to incorporate a unique selling proposition into your branding
• The best methods for selling products to customers as a small business
• How to use business storytelling to sell products in both physical and online marketplaces

Table of Contents

Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value

Section II: Creating Your Brand Identity
Chapter 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Selling Proposition
Chapter 7: Crafting Your Personality Profile
Chapter 8: Knowing Your Target Audience

Section III: Telling Your Story to the World
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How to Speak with Clarity, Authority, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How to Educate Your Audience About Your Brand Identity

Section IV: Brand Identity Case Studies
Case Study #1: Unifying Brand Meaning Across Every Domain
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche

Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online


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Product Details

ISBN-13: 9780692651872
Publisher: Identity Books
Publication date: 05/09/2016
Edition description: New Edition
Pages: 274
Sales rank: 524,160
Product dimensions: 6.00(w) x 9.00(h) x 0.58(d)

About the Author

Gregory V. Diehl learned the art and science of communication through a lifetime of international travel. His passion for helping others, accumulating self-knowledge, and talking about value led him to the field of identity development for businesses and individuals. Gregory's global experiences have given him a unique perspective on the narrative of human civilization. He writes about meaningful entrepreneurship, education, parenting, relationships, and discovery of the self.

In addition to teaching and coaching, Gregory enjoys mentoring gifted, yet rebellious young people. He spends his free time seeking out new parts of the world to explore, and is developing a personal lifestyle sanctuary in southern Ecuador. His core values include breaking down the boundaries of comfort and culture, actualizing potential in living things, and contributing to a better life for hungry dogs, cats, and children.

Table of Contents

Section I: Why Identity Matters



Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)



Chapter 2: When Good Ideas Fail



Chapter 3: Why Entrepreneurs Fail to See Their Own Value



Chapter 4: Why Others Fail to See Your Value







Section II: Creating Your Brand Identity



Chapter 5: Uncovering Your Core Values



Chapter 6: Developing a Unique Selling Proposition



Chapter 7: Crafting Your Personality Profile



Chapter 8: Knowing Your Target Audience







Section III: Telling Your Story to the World



Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)



Chapter 10: How to Speak with Clarity, Authority, & Authenticity



Chapter 11: How to Display Your Character Through Writing



Chapter 12: How to Educate Your Audience About Your Brand Identity







Section IV: Brand Identity Case Studies



Case Study #1: Rebranding a Whole Industry’s Adversarial Image



Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch



Case Study #3: Turning a Charitable Project into a Profitable Movement



Case Study #4: Skyrocketing a Personal Brand through Narrative Focus



Case Study #5: Embracing Personality in a Technical Niche







Section V: Resources for Prospective Entrepreneurs



Appendix 1: Entrepreneurial Terms Defined



Appendix 2: 50 Useful Starting Questions for New Entrepreneurs



Appendix 3: Making Money Online

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